Dr. Tay Kai Xin
Dr. Tay Kai Xin
Fakulti Perniagaan, Ekonomi Dan Perakaunan · Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
taykaixin@ums.edu.my
Summary

Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Education
Doktor Falsafah (ph.d)
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)
Stats
Publications:
69
Projects:
7
Grants:
RM 254,207.00
Scopus Metrics
Scopus Author ID:
57059995900
H-Index:
5
Documents:
16
Citations:
85
Research Interests
TOURISM AND HOSPITALITY - Tourism Management
Latest Grants
Navigating The Future – Sustainability And Survival Of Tourism Business
Study On The Tourism Impact Of Kaamatan Harvest Festival Tourist Requirment And Economic Opportunities In Sabah
A New E-marketing Framework By Incorporting Chatgpt In Tourism Businesses
Latest Publications
A Comparison Of Survival And Truncated Negative Binomial Models: Modelling Tourist Length Of Stay In Sabah Using The Theory Of Planned Behaviour
Phase-specific Pandemic Survival Strategies: Insights From Tour Operators
A Comparison Of Survival And Truncated Negative Binomial Models: Modelling Tourist Length Of Stay In Sabah Using The Theory Of Planned Behaviour Perbandingan Model Survival Dan Model Binomial Negatif Terpangkas: Pemodelan Tempoh Penginapan Pelancong Di Sabah Menggunakan Teori Tingkah Laku Terancang
The Safety Concern Towards Tourism Among Generation Z: The Current Issues Of Human Trafficking In Thailand
Chapter 5: Conceptualise The Petagas-putatan River Tourism Development
Administrative Positions
Fakulti Perniagaan, Ekonomi Dan Perakaunan