Professor Madya Dr. Brahim Chekima
Professor Madya Dr. Brahim Chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan · Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
bchekima@ums.edu.my
Summary

Brahim chekima

Professor Madya Dr. Brahim Chekima holds DOCTOR OF PHILOSOPHY (MARKETING) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Education
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah · 2018
Master Of Business (marketing)
Universiti Malaysia Sabah · 2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah · 2010
Stats
Publications:
87
Projects:
22
Grants:
RM 434,949.00
Scopus Metrics
Scopus Author ID:
56609295700
H-Index:
13
Documents:
31
Citations:
1,359
Research Interests
ADVERTISING AND MARKETING - Brands Management
ADVERTISING AND MARKETING - Communications
ADVERTISING AND MARKETING - Consumer Behaviour
ADVERTISING AND MARKETING - Digital Marketing
ADVERTISING AND MARKETING - Marketing Information System
BUSINESS - E-Commerce Business (Including Mobile Commerce)
MANAGEMENT - Technology Adoption and Acceptance
Latest Grants
Kajian Pemerkasan Usahawan Asnaf Melalui Pembangunan Kapasiti Berasaskan Ai
2025 – 2026
Keberkesanan Dan Pemantauan Program Asnafpreneur
2025 – 2026
Unveiling The Socioeconomic Influences On Nutrition: A Bibliometric Study On Research Advancement And Knowledge Gaps
2025 – 2027
Empowering Agropreneurs In Sabah : Assessing Market Dynamic Funding Access And The Role Of Business Incubators And Policies For Sustainable Growth
2025 – 2026
Mysentidic2: From Polarity To Intensity - Enhancing Malay Sentiment Lexicons With Detailed Scoring
2024 – 2026
Latest Publications
Determinants Of Foreign Automobile Purchase Behaviour In Malaysia: A Conceptual Integration Of The Theory Of Planned Behaviour And Signaling Theory
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) · 2026
Understanding Foreign Automobile Purchase Behaviour: An Empirical Integration Of The Theory Of Planned Behaviour And Signalling Theory
International Journal of Research and Innovation in Social Science (IJRISS) · 2026
Narrative-driven Short Video Marketing And Hotel Consumers' Reservation Intention In The Chinese Market: A Conceptual Framework
International Journal Of Research And Innovation In Social Science (IJRISS) · 2026
Artificial Intelligence Adoption In The Malaysian Insurance Sector: An Integrated Toe–utaut Framework Analysis
Journal of Islamic Marketing · 2026
Empirical Analysis Of Blockchain Integration And Esg Moderation In Sustainable Digital Transformation: Evidence From The Banking Sector
Journal of Strategy and Innovation · 2026
Administrative Positions
Fakulti Perniagaan, Ekonomi Dan Perakaunan
UMS