Cik Saniah Binti Ahmad

Cik Saniah Binti Ahmad is a distinguished researcher at Akademi Seni dan Teknologi Kreatif, University Malaysia Sabah. Their research focuses on My research interest is more towards the combination of Visual and Creative Arts especially in the fields of apparel, fashion and costume. My skills are specifically in designing and styling from the pop culture and contemporary trends in fashion., Also, i, m interested, to explore peculiarly into history,cultural and heritage of costume as well as , the cross disciplinary aspects in fashion , from the perspectives of Psycology,Sociology, Anthropology, consumer behaviour, retailing, marketing, merchandising, mass communication and sosial media. .

As a member of Akademi Seni dan Teknologi Kreatif, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Cik Saniah Binti Ahmad holds Sarjana Seni Lukis dan Seni Reka from Universiti Teknologi MARA, Cawangan Shah Alam , among other qualifications, and has established themselves as a respected expert in their field.