Expertise Directory

INFORMATION

	*Academic Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	*Appointed Department* Pusat Pelaburan, Endowmen dan Wakaf, UMS
	mayub@ums.edu.my

EDUCATION

SCOPUS METRICS

Documents	:	4
H-Index	:	2
Citations	:	152
Affiliation	:	Universiti Malaysia Sabah

Scopus Profile

NOTE : N/A : Data not available, 0 : Data not completed

RESEARCH PROJECT

PUBLICATION

RESEARCH GRANT (MYR)

432,730.00

RESEARCH INTEREST

Data not available

	CATEGORY	AREA
1.	Economics, Business And Management	Entrepreneurial Development
2.	Economics, Business And Management	Entrepreneurial Studies
3.	Economics, Business And Management	Other Entrepreneurship n.e.c.
4.	Economics, Business And Management	Small-Medium Enterprises (SME)


1.	pembangunan mee kering sayur sayuran berfiber Member , 01-01-2023 until 01-07-2025
2.	pembangunan produk perisa makanan berasaskan amplang subgred bersama sayur-sayuran Member , 01-01-2023 until 31-12-2025
3.	projek inovasi pembangunan jangkahayat produk, pensijilan dan pemasaran sambal ikan talapia Leader , 01-01-2023 until 31-12-2024
4.	we care programme: uplift and educational support at bondulu children's home Member , 06-10-2022 until 02-09-2023
5.	"the impact of covid-19 on business survival among small and medium enterprises in sabah." Leader , 01-06-2020 until 02-11-2022
6.	the business survival of bumiputera women entrepreneurs in the west coast of sabah: the current state and the future prospect Member , 16-07-2018 until 14-04-2021
7.	kajian pembangunan sosio-ekonomi di sabah dan tarakan, indonesia Member , 01-01-2016 until 21-05-2017
8.	towards the achievement of smes master plan 2012/2020: a study of entrepreneurship ecosystem among small medium industries (smes) in malaysia Member , 01-07-2014 until 31-12-2016
9.	measuring and mapping the management of cultural orientations and strategic thinking of major sabah and sarawak ethnic groups, malay, chinese, and india entrepreneurs in malaysia Member , 01-01-2011 until 31-12-2012

NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED


1.	Caroline Geetha A/p B. Arokiadasan , Mat Salleh Bin Hj. Ayub (2024), The Influence Of Adopting Artificial Intelligence (ai) On Malaysia's Economic Environment
2.	Caroline Geetha A/p B. Arokiadasan , Mat Salleh Bin Hj. Ayub (2024), Uncovering The Factors Driving Msmes To Embrace Green Finance: A Study In Sabah, Malaysia
3.	Faerozh Bin Madli , Azaze @ Azizi Bin Haji Abdul Adis , Mat Salleh Bin Hj. Ayub (2023), The Connection Between Organisational Performance And Strategic Management Planning: A Bibliometric Review Of The Literature
4.	Suddin Bin Lada , Mohamed Bouteraa , Mat Salleh Bin Hj. Ayub , Mohd. Rahimie Bin Abd. Karim , Rudy Bin Ansar , Lim Ming Fook (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
5.	Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Faerozh Bin Madli , Wong Sing Yun , Mat Salleh Bin Hj. Ayub (2023), We Care Programme: Uplift And Educational Support At Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia
6.	Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Faerozh Bin Madli , Wong Sing Yun , Lim Ming Fook , Mat Salleh Bin Hj. Ayub , Siti Nor Bayaah Binti Ahmad (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
7.	Suddin Bin Lada , Kamisan Bin Pusiran , Mat Salleh Bin Hj. Ayub (2023), Agro-entrepreneurs Digital Marketing Awareness Program Among Youth Of Kuala Penyu Sabah, Malaysia
8.	Suddin Bin Lada , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil (2023), Social Entrepreneurship: A Bibliometric Analysis Using R
9.	Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Sharifah Milda Binti Amirul , Noor Fzlinda Binti Fabeil , Mat Salleh Bin Hj. Ayub (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses


1.	Mansoor Abdul Hamid , Mat Salleh Bin Hj. Ayub (2025), Development Of Food Seasoning Using Sub-standard Fish Cracker, Pumpkin (cucurbita Moschata) And Seaweed (kappaphycus Alvarezii)
2.	Mansoor Abdul Hamid , Mat Salleh Bin Hj. Ayub (2024), Development Of Food Seasoning Using Subgrade Fish Cracker, Pumpkin (cucurbite Moschata) And Seaweed (kappaphycus Alvarezii)
3.	Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Sharifah Milda Binti Amirul , Brahim Chekima , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Suddin Bin Lada , Kasim Hj Mansor (2023), Enhancing Innovation And Competitiveness: Exploring The Landscape Of Product Development Partnerships (pdp)


1.	Nor Afifah Bt Yusof , Suddin Bin Lada , Mohamed Bouteraa , Caroline Geetha A/p B. Arokiadasan , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Kelvin Yong , Shaierah Binti Gulabdin , Ang Hong Loong , Mohd. Rahimie Bin Abd. Karim , Wong Sing Yun , Dg Safrina Ag Budin , Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Lim Ming Fook , Izaan Azyan Bin Abdul Jamil , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Sharifah Milda Binti Amirul , Mohamad I'sa Bin Abd Jalil (2025), Bibliometrics In Business And Finance: Mapping Research And Trends

Nor Afifah Bt Yusof , Suddin Bin Lada , Mohamed Bouteraa , Caroline Geetha A/p B. Arokiadasan , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Kelvin Yong , Shaierah Binti Gulabdin , Ang Hong Loong , Mohd. Rahimie Bin Abd. Karim , Wong Sing Yun , Dg Safrina Ag Budin , Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Lim Ming Fook , Izaan Azyan Bin Abdul Jamil , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Sharifah Milda Binti Amirul , Mohamad I'sa Bin Abd Jalil (2025), Bibliometrics In Business And Finance: Mapping Research And Trends

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	Master of Business Administration, University Of Oklahoma, Norman , 1998
	Ijazah Sarjana Muda Pentadbiran Awam dengan Kepujian, Universiti Utara Malaysia , 1995