Expertise Directory

INFORMATION

	*Academic Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	*Appointed Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	sitinor.ahmad@ums.edu.my

EDUCATION

SCOPUS METRICS

Documents	:	13
H-Index	:	3
Citations	:	25
Affiliation	:	Universiti Malaysia Sabah

Scopus Profile

NOTE : N/A : Data not available, 0 : Data not completed

RESEARCH PROJECT

7

PUBLICATION

31

RESEARCH GRANT (MYR)

154,864.00

RESEARCH INTEREST

Data not available

	CATEGORY	AREA
1.	Economics, Business And Management	Entrepreneurial Studies
2.	Economics, Business And Management	Behavioural Studies, Resource Management, Knowledge Management
3.	Economics, Business And Management	Marketing
4.	Economics, Business And Management	Advertising
5.	Economics, Business And Management	Brands Management
6.	Economics, Business And Management	Communications
7.	Economics, Business And Management	Consumer Behaviour
8.	Economics, Business And Management	Market Research
9.	Economics, Business And Management	Marketing Plan
10.	Economics, Business And Management	Service Marketing


1.	a multi-analytical approach to studying motivations to use fintech services among malaysian Member , 15-09-2023 until 14-09-2025
2.	exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores Member , 15-09-2023 until 14-09-2025
3.	factors influencing cryptocurrency adoption among individuals in malaysia Member , 15-09-2023 until 14-09-2025
4.	improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand. Leader , 01-01-2023 until 01-07-2025
5.	we care programme: uplift and educational support at bondulu children's home Member , 06-10-2022 until 02-09-2023
6.	a new approach for entrepreneurial marketing in challenging times Member , 15-01-2021 until 15-01-2023
7.	the future business of post pandemic world Member , 01-06-2020 until 03-09-2022

NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED


1.	Siti Nor Bayaah Binti Ahmad , Siti Faridah Binti Mohd Amin (2024), Physicochemical Properties And Storagestability Of Lemon Slices (citrus Limon)dried With Oven And Cabinet Dryer
2.	Siti Nor Bayaah Binti Ahmad (2023), Predicting Entrepreneurial Intentions And Improve Of Life Cycle Among Asnaf Gen Z
3.	Faerozh Bin Madli , Rudy Bin Ansar , Lim Ming Fook , Wong Sing Yun , Suddin Bin Lada , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Mat Salleh Bin Hj. Ayub (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
4.	Siti Nor Bayaah Binti Ahmad (2023), Unraveling The Internationalization Barriers Among Oil And Gas Smes: A Path To Global Expansion
5.	Suddin Bin Lada , Faerozh Bin Madli , Rudy Bin Ansar , Wong Sing Yun , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Mat Salleh Bin Hj. Ayub (2023), We Care Programme: Uplift And Educational Support At Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia


1.	Siti Nor Bayaah Binti Ahmad , Stephen Laison Sondoh Jr. (2024), Social Media Influencer’s Content Credibility On Information Adoption And Purchase Intention Of Beauty Product Among Generation Z In Malaysia
2.	Siti Nor Bayaah Binti Ahmad (2023), Understanding Attitude Towards Entrepreneurial Intention Among Asnaf Gen Z In Sabah
3.	Siti Nor Bayaah Binti Ahmad , Sharifah Rahama Binti Amirul , Sorayah Binti Nasip (2023), Organisational Culture And Dynamic Marketing Capabilities In The Digital Age Of Pandemic Crisis
4.	Suddin Bin Lada , Saizal Bin Pinjaman , Rudy Bin Ansar , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Azaze @ Azizi Bin Haji Abdul Adis (2023), E-business And Business Performance Relationship: A Systematic Literature Review And Bibliometric

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