Dr. Lim Ming Fook
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Research Collaborators
Research
Projects
12
Active
10
Grants
RM 205,769.00
Research Interests & Expertise
Advertising And Marketing - Advertising Copywriting
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Public Relations in Marketing
Advertising And Marketing - Digital Marketing
Business - Business Management
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
16
H-Index
8
Citations
319
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Member
2024 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Leader
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 20 of 27 entries
Kelvin Yong , Priscilla Shak Yee Ping , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Rudy Bin Ansar , Datu Razali Bin Datu Eranza , Suddin Bin Lada , Lim Ming Fook , Brahim Chekima , Mohd Noor Hidayat Bin Jimainal , Kelvin Yong , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil (2024), Islamic Fintech: A Bibliometric Analysis Using R
Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Lim Ming Fook , Mohamed Bouteraa (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
Lim Ming Fook , Hanudin Bin Amin , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Brahim Chekima , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal (2024), Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
Brahim Chekima , Lim Ming Fook (2024), Brand Authenticity: A 21-year Bibliometric Review And Future Outlook
Rudy Bin Ansar , Mohamed Bouteraa , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada (2023), Determinants Of Personal Financial Management Practices Among Malaysian Youth
Wong Sing Yun , Suddin Bin Lada , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Rudy Bin Ansar , Faerozh Bin Madli , Lim Ming Fook , Mat Salleh Bin Hj. Ayub (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home