Dr. Kelvin Yong

Dr. Kelvin Yong

Pusat Penataran Ilmu Dan Bahasa, UMS

Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .

As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Research

Projects

11

Active

7

Grants

RM 166,900.00


Research Interests & Expertise

Education - Entrepreneurship Education and Training

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

6

H-Index

3

Citations

17

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah

No Data

2024 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 12 entries

1.

Nelson Lajuni , Kelvin Yong , Chang Mui Ling @ Dyana (2026) , The Multidimensional Influence Of Beauty Influencers: An Empirical Study On Brand Image Formation Among Malaysian Generation Z

2.

Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping , Brahim Chekima , Kelvin Yong , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia

3.

Suddin Bin Lada , Rudy Bin Ansar , Kelvin Yong , Brahim Chekima , Nor Afifah Bt Yusof , Lim Ming Fook (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

4.

Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development

5.

Brahim Chekima , Kamsilawati Binti Kamlun , Nor Afifah Bt Yusof , Priscilla Shak Yee Ping , Kelvin Yong , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.

6.

Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Kamsilawati Binti Kamlun , Kelvin Yong , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship

7.

Rudy Bin Ansar , Kelvin Yong , Suddin Bin Lada , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Brahim Chekima (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework

8.

Suddin Bin Lada , Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Mohd. Rahimie Bin Abd. Karim (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

9.

Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof , Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Faerozh Bin Madli , Ramraini Bte Ali Hassan (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups

10.

Lim Ming Fook , Suddin Bin Lada , Datu Razali Bin Datu Eranza , Kelvin Yong , Mohamad I'sa Bin Abd Jalil , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Nor Afifah Bt Yusof , Brahim Chekima (2024) , Islamic Fintech: A Bibliometric Analysis Using R


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