Professor Madya Dr.
 Phang Ing
Professor Madya Dr. Phang Ing
Fakulti Perniagaan, Ekonomi Dan Perakaunan · Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
gracep@ums.edu.my
Summary

Professor Madya Dr. Phang Ing is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Corporate rebranding, branding, social media, consumer behavior and retailing .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Phang Ing holds Doctorate of Commerce from Waseda University , among other qualifications, and has established themselves as a respected expert in their field.

Education
Doctorate Of Commerce
Mba (marketing)
Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran
Stats
Publications:
219
Projects:
27
Grants:
RM 743,131.00
Scopus Metrics
Scopus Author ID:
57214670222
H-Index:
10
Documents:
31
Citations:
291
Research Interests
ADVERTISING AND MARKETING - Brands Management
ADVERTISING AND MARKETING - Consumer Behaviour
ADVERTISING AND MARKETING - Integrated Marketing Communication
ADVERTISING AND MARKETING - Marketing Sales and Distribution
ADVERTISING AND MARKETING - Retail and Wholesale Marketing
ADVERTISING AND MARKETING - Service Marketing
ADVERTISING AND MARKETING - Digital Marketing
Latest Grants
A Study On Be In Sabah (malaysian International Cocoa Fair 2025 And Neuroanesthesia Symposium 2025)
A Study In Business Events(be) In Sabah 2025
Profiling Of Event Delegates And Evaluating The Delegates Satisfaction And Economic Benefits Of The World Engineering, Science & Technology Congress 2024 (estcon 2024)
Exploring Impulsive Buying And Sustainable Consumption Practices Among Malaysian Gene Z Consumers On Live-streaming Platform
Acknowledging The Vulnerabilities Of Gig Workers: Developing An Integrated Social Protection Framework With Social Transfer And Security Elements.
Latest Publications
Are Trust And Its Dimensions Important In Influencing Gen Z’s Impulse Buying In Live-streaming Commerce? A Trust Transfer Theory Perspective.
My Life At Malaysian Public University: Satisfaction And Challenges Of International Learners
Impact Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps: The Moderating Role Of Gender
Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education
Are Trust And Its Dimensions Important In Influencing Gen Z's Impulse Buying In Live-streaming Commerce? A Trust Transfer Theory Perspective
Administrative Positions
Fakulti Perniagaan, Ekonomi Dan Perakaunan