Dr. Rudy Bin Ansar
INFORMATION
| | Academic Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | Appointed Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | rudyansar@ums.edu.my |
EDUCATION
Education History
| Doktor Falsafah (Ph.D), Universiti Malaysia Sabah , 2019 | |
| IJAZAH SARJANA PENTADBIRAN PERNIAGAAN, Universiti Malaysia Sabah , 2014 | |
| SARJANA MUDA , Universiti Teknologi MARA Cawangan Sarawak , 2012 |
SCOPUS METRICS
| Documents | : | 17 |
| H-Index | : | 6 |
| Citations | : | 264 |
| Affiliation | : | Universiti Malaysia Sabah |
NOTE : N/A : Data not available, 0 : Data not completed
RESEARCH PROJECT
21
PUBLICATION
63
RESEARCH GRANT (MYR)
610,774.00
RESEARCH INTEREST
FINANCIAL MANAGEMENT; FINANCIAL LITERACY; FINANCIAL PLANNING; BEHAVIOURAL FINANCE; BANKING; FINANCIAL ASSET MANAGEMENT; CONSUMER BEHAVIOR;,ELECTRIC COMMERCE
CATEGORY | AREA |
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|---|---|---|
| 1. | BANKING, FINANCE AND WEALTH MANAGEMENT | Banking |
| 2. | BANKING, FINANCE AND WEALTH MANAGEMENT | Financial Management |
| 3. | BANKING, FINANCE AND WEALTH MANAGEMENT | International Finance |
| 4. | BANKING, FINANCE AND WEALTH MANAGEMENT | Behavioural Finance |
| 5. | BANKING, FINANCE AND WEALTH MANAGEMENT | Financial Literacy |
| 6. | BANKING, FINANCE AND WEALTH MANAGEMENT | Financial Asset Management |
| 7. | BANKING, FINANCE AND WEALTH MANAGEMENT | Financial Planning |
| 1. | kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai Leader , 03-11-2025 until 31-03-2026 |
| 2. | keberkesanan dan pemantauan program asnafpreneur Member , 02-10-2025 until 31-03-2026 |
| 3. | employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter? Member , 15-05-2025 until 14-05-2027 |
| 4. | empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth Member , 01-05-2025 until 28-02-2026 |
| 5. | go glocal & healing with 'bawing': the improvement of 'bawing' beauty spa prototypes Member , 17-12-2024 until 16-06-2026 |
| 6. | empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development Member , 25-10-2024 until 24-10-2026 |
| 7. | empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah. Member , 25-10-2024 until 24-10-2026 |
| 8. | menginovasi komuniti dan mempromosi herba tempatan menerusi pembangunan nurseri & pemindahan ilmu penanaman, inovasi dan pemasaran ‘bawing’ Member , 01-11-2023 until 31-10-2025 |
| 9. | a multi-analytical approach to studying motivations to use fintech services among malaysian Member , 15-09-2023 until 14-09-2025 |
| 10. | breaking boundaries: exploring opportunities and challenges for smes internationalization in sabah Member , 15-09-2023 until 15-12-2025 |
| 11. | developing a sustainable community based ecotourism monitoring system with economic values for stakeholders. Member , 15-09-2023 until 15-03-2026 |
| 12. | empowering socio-economic development through financial technology (fintech) inclusion and integration in sabah- a kudat community case study Member , 15-09-2023 until 14-09-2025 |
| 13. | exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores Member , 15-09-2023 until 15-03-2026 |
| 14. | factors influencing cryptocurrency adoption among individuals in malaysia Member , 15-09-2023 until 15-03-2026 |
| 15. | memupuk budaya pertanian komersial dalam kalangan belia sabah menerusi program pemindahan ilmu penanaman inovasi serta pemasaran tanaman herba bawing Member , 01-03-2023 until 28-02-2024 |
| 16. | improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand. Member , 01-01-2023 until 01-07-2025 |
| 17. | we care programme: uplift and educational support at bondulu children's home Member , 06-10-2022 until 02-09-2023 |
| 18. | households’ consumption function in sabah: revisiting the permanent income hypothesis Member , 15-08-2022 until 16-08-2025 |
| 19. | measuring the proximity of media influence on intention to register as organ donors among youth. Member , 15-08-2022 until 16-08-2025 |
| 20. | the determinants of personal financial management practices among malaysian millennials in the post-covid 19 Leader , 15-08-2022 until 15-02-2025 |
| 21. | understanding motivation factors, entrepreneurial competencies and entrepreneurial success among homestay entrepreneurs in sabah Member , 15-08-2022 until 15-02-2025 |
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
| 1. | Brahim Chekima , Rudy Bin Ansar , Kamsilawati Binti Kamlun , Suddin Bin Lada , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Lim Ming Fook , Rafidah Binti Nordin , Kelvin Yong (2025), Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 2. | Suddin Bin Lada , Brahim Chekima , Lim Ming Fook , Rudy Bin Ansar (2025), Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
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| 3. | Rudy Bin Ansar , Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Nor Afifah Bt Yusof , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
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| 4. | Nor Azma Binti Rahlin , Chew Tze Cheng @ Nur Alesha Chew , Jaratin Bin Lily , Rudy Bin Ansar (2025), Navigating Internationalisation: Motivations And Barriers For Smes In Sabah
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| 5. | Rudy Bin Ansar (2025), Enhancing Hybrid Learning Through Effective Facilities Management In Remote Settings
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| 6. | Mohd Noor Hidayat Bin Jimainal , Ng Yen Phin , Brahim Chekima , Nor Afifah Bt Yusof , Rudy Bin Ansar (2025), The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
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| 7. | Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil , Brahim Chekima (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
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| 8. | Rudy Bin Ansar (2025), The Role Of Regional Original Income, Regional Size, And Transfer Funds In Improving Regional Financial Performance
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| 9. | Rudy Bin Ansar (2025), Elevating Entrepreneurial Satisfaction Among Young Entrepreneurs Through Entrepreneurial Education, Economic Literacy, Adversity Quotient, And Creativity
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| 10. | Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024), Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
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| 11. | Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Brahim Chekima , Kamsilawati Binti Kamlun , Kelvin Yong (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
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| 12. | Rudy Bin Ansar , Nor Afifah Bt Yusof , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil , Brahim Chekima , Datu Razali Bin Datu Eranza , Suddin Bin Lada , Mohd Noor Hidayat Bin Jimainal , Kelvin Yong (2024), Islamic Fintech: A Bibliometric Analysis Using R
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| 13. | Mohamed Bouteraa , Brahim Chekima , Rudy Bin Ansar (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers’ Willingness To Embrace Open-ai Chatgpt
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| 14. | Rudy Bin Ansar (2024), Student Career Centers Measurement Scale In Higher Education: Exploratory And Confirmatory Factor Analysis
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| 15. | Brahim Chekima , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu (2024), Empowering Urban Agriculture: A Sustainable Model Of Aquaponic Waqf
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| 16. | Suddin Bin Lada , Izaan Azyan Bin Abdul Jamil , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu , Rudy Bin Ansar (2024), Exploring The Adoption And Implementation Of Sustainable Business Practices Policy In Sabah
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| 17. | Brahim Chekima , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
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| 18. | Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Kelvin Yong , Rafidah Binti Nordin (2024), Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
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| 19. | Suddin Bin Lada , Lim Ming Fook , Mohamed Bouteraa , Brahim Chekima , Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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| 20. | Suddin Bin Lada , Brahim Chekima , Hanudin Bin Amin , Rudy Bin Ansar , Lim Ming Fook (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
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| 21. | Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
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| 22. | Brahim Chekima , Rudy Bin Ansar (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers' Willingness To Embrace Open-ai Chatgpt
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| 23. | Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof , Kelvin Yong , Faerozh Bin Madli , Suddin Bin Lada , Ramraini Bte Ali Hassan (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
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| 24. | Brahim Chekima , Rudy Bin Ansar , Kasim Hj Mansor , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu (2024), The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
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| 25. | Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rudy Bin Ansar (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
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| 26. | Januarius Gobilik , Abdul Khair Bin Beddu Asis , Rudy Bin Ansar , Nor Azizun Binti Rusdi , Halina Sendera Bt. Mohd. Yakin , Rafidah Binti Nordin (2023), Cultivating Commercial Agricultural Culture Among Rural Communities In East Malaysia Through Module Development
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| 27. | Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook , Suddin Bin Lada , Mohamed Bouteraa (2023), Determinants Of Personal Financial Management Practices Among Malaysian Youth
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| 28. | Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada , Mohamed Bouteraa , Caroline Geetha A/p B. Arokiadasan , Mohd. Rahimie Bin Abd. Karim , Mohamad I'sa Bin Abd Jalil (2023), Islamic Economy And Sustainability: A Bibliometric Analysis Using R
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| 29. | Brahim Chekima , Sharifah Milda Binti Amirul , Rudy Bin Ansar , Lim Ming Fook , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Mohamed Bouteraa , Mohd. Rahimie Bin Abd. Karim , Noor Fzlinda Binti Fabeil (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 30. | Mohamed Bouteraa , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook (2023), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
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| 31. | Rudy Bin Ansar (2023), Authoritative Parenting Styles As Antecedent Of Entrepreneurial Intentions For Vocational High School Students
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| 32. | Suddin Bin Lada , Wong Sing Yun , Faerozh Bin Madli , Mat Salleh Bin Hj. Ayub , Rudy Bin Ansar , Brahim Chekima , Siti Nor Bayaah Binti Ahmad (2023), We Care Programme: Uplift And Educational Support At Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia
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| 33. | Suddin Bin Lada , Wong Sing Yun , Faerozh Bin Madli , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Mat Salleh Bin Hj. Ayub (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
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| 34. | Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Mohamed Bouteraa , Lim Ming Fook (2023), Assessing The Authors And Source Impact Of Financial Literacy: A Bibliometric Analysis Using R
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| 35. | Rudy Bin Ansar (2023), Exploring Service Quality, Digital Marketing, Consumer Satisfaction And Loyalty: A Descriptive Study
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| 36. | Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023), International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
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| 37. | Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar , Mohamed Bouteraa , Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis (2023), Determinants Of Organic Food Consumption In Narrowing The Green Gap
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| 38. | Mat Salleh Bin Hj. Ayub , Mohd. Rahimie Bin Abd. Karim , Mohamed Bouteraa , Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 1. | Andi Tamsang Binti Andi Kele , Datu Razali Bin Datu Eranza , Andy Lee Chen Hiung , Borhan Bin Abdullah , Saizal Bin Pinjaman , Awangku Hassanal Bahar Bin Pengiran Bagul , Rudy Bin Ansar , Izyanti Binti Awang Razli , Oscar Dousin , Chew Tze Cheng @ Nur Alesha Chew , Tini Maizura Mohtar , Mohd Allif Anwar Bin Abu Bakar (2024), A Guidebook For 8th Regional Conference On Campus Sustainability 2024
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| 2. | Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada , Rafidah Binti Othman , Tam Yin Ling @ Adeline Tam , Kelvin Yong (2024), Examining Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 3. | Halina Sendera Bt. Mohd. Yakin , Budi Anto Bin Mohd Tamring , Abdul Khair Bin Beddu Asis , Rudy Bin Ansar , Januarius Gobilik , Avelinah Binti Julius , Esther Binti Jawing , Fiffy Hanisdah Binti Saikim , Mohd Azri Bin Ibrahim , Junaidah Januin , Nor Azizun Binti Rusdi , Rafidah Binti Nordin (2023), Budaya Pertanian Komersial Dalam Kalangan Masyarakat Luar Bandar Sabah : Satu Analisis Tinjauan Literatur
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| 4. | Suddin Bin Lada , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Saizal Bin Pinjaman , Rudy Bin Ansar , Azaze @ Azizi Bin Haji Abdul Adis (2023), E-business And Business Performance Relationship: A Systematic Literature Review And Bibliometric
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| 5. | Andreas Totu , Rudy Bin Ansar , Faerozh Bin Madli , Yuzainy Janin , Stephen Laison Sondoh Jr. , Azaze @ Azizi Bin Haji Abdul Adis (2023), Infodemic And Health Public Promotion: The Usage Of Social Media In The Context Of Organ Donation.
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| 6. | Kasim Hj Mansor , Sharifah Milda Binti Amirul , Brahim Chekima , Mohd. Rahimie Bin Abd. Karim , Noor Fzlinda Binti Fabeil , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Rudy Bin Ansar (2023), Enhancing Innovation And Competitiveness: Exploring The Landscape Of Product Development Partnerships (pdp)
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| 7. | Rudy Bin Ansar , Saizal Bin Pinjaman , Wong Sing Yun , Debbra Toria Anak Nipo (2023), Chatgpt In Education: A Bibliometric Analysis Using R
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| 8. | Mat Salleh @ Salleh Bin Wahab , Jakaria Bin Dasan , Borhan Bin Abdullah , Syarifah Hanum Binti Ali , Toh Pei Sung , Mohd. Rahimie Bin Abd. Karim , Shaierah Binti Gulabdin , Datu Razali Bin Datu Eranza , Rasid Mail , Rudy Bin Ansar , Faerozh Bin Madli (2023), Empowering Socioeconomic Development Through Financial Technology Inclusion And Integration In Rural Community Of Malaysia - A Case Study Of Kudat, Sabah
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| 1. | Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof , Brahim Chekima , Sharifah Milda Binti Amirul , Noor Fzlinda Binti Fabeil , Mohamed Bouteraa , Shaierah Binti Gulabdin , Caroline Geetha A/p B. Arokiadasan , Ang Hong Loong , Mohd. Rahimie Bin Abd. Karim , Wong Sing Yun , Dg Safrina Ag Budin , Mat Salleh Bin Hj. Ayub , Mohamad I'sa Bin Abd Jalil , Izaan Azyan Bin Abdul Jamil , Suddin Bin Lada , Kelvin Yong , Mohd Noor Hidayat Bin Jimainal (2025), Bibliometrics In Business And Finance: Mapping Research And Trends
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| 2. | Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis (2025), Marketing Channels : Strategy, Structure, And Future Trends
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| 3. | Rudy Bin Ansar , Nor Azma Binti Rahlin (2023), The Important Of Cleanliness In The Context Of International Business
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| 4. | Faerozh Bin Madli , Rudy Bin Ansar , Andreas Totu , Yuzainy Janin , Stephen Laison Sondoh Jr. (2023), The Impact Of Organ Donation Information Dissemination On Social Media Towards Registration Of Organ Donors: A Moderating Role Of Family Discussion
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| 5. | Halina Sendera Bt. Mohd. Yakin , Sharifah Darmia Binti Sharif Adam , Mohd Azri Bin Ibrahim , Rudy Bin Ansar , Rafidah Binti Nordin (2023), Modul Pemasaran Tanaman Dan Produk Berasaskan Bawing: Spread Your Wings Through Bawing
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| 6. | Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima (2023), “the Relationship Between Strategic Management Planning And Leadership Skills"
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