Dr. Rudy Bin Ansar
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Rudy Bin Ansar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on FINANCIAL MANAGEMENT; FINANCIAL LITERACY; FINANCIAL PLANNING; BEHAVIOURAL FINANCE; BANKING; FINANCIAL ASSET MANAGEMENT; CONSUMER BEHAVIOR;, ELECTRIC COMMERCE .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Rudy Bin Ansar holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2019
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2014
Sarjana Muda
Universiti Teknologi MARA Cawangan Sarawak
2012
Research Collaborators
Research
Projects
24
Active
14
Grants
RM 622,774.00
Research Interests & Expertise
Banking, Finance And Wealth Management - Banking
Banking, Finance And Wealth Management - Financial Management
Banking, Finance And Wealth Management - International Finance
Banking, Finance And Wealth Management - Behavioural Finance
Banking, Finance And Wealth Management - Financial Literacy
Banking, Finance And Wealth Management - Financial Asset Management
Banking, Finance And Wealth Management - Financial Planning
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
19
H-Index
8
Citations
386
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Leader
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Member
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?
Leader
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Go glocal & healing with 'bawing': the improvement of 'bawing' beauty spa prototypes
Member
2024 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Empowering socio-economic development through financial technology (fintech) inclusion and integration in sabah- a kudat community case study
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 42 entries
Brahim Chekima , Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Rudy Bin Ansar (2026), Determinants Of Foreign Automobile Purchase Behaviour In Malaysia: A Conceptual Integration Of The Theory Of Planned Behaviour And Signaling Theory
Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Noorafini Binti Kassim , Anna Lynn Binti Abu Bakar , Patricia Sator , Januarius Gobilik (2026), Bridging Local Wisdom And Modern Science: An Analysis Of Bawing’s Multidimensional Significance
Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar (2026), Understanding Foreign Automobile Purchase Behaviour: An Empirical Integration Of The Theory Of Planned Behaviour And Signalling Theory
Brahim Chekima , Rudy Bin Ansar , Nor Afifah Bt Yusof , Ng Yen Phin , Mohd Noor Hidayat Bin Jimainal (2025), The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping , Lim Ming Fook , Kelvin Yong , Rafidah Binti Nordin , Brahim Chekima (2025), Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Rudy Bin Ansar (2025), Elevating Entrepreneurial Satisfaction Among Young Entrepreneurs Through Entrepreneurial Education, Economic Literacy, Adversity Quotient, And Creativity
Rudy Bin Ansar (2025), The Role Of Regional Original Income, Regional Size, And Transfer Funds In Improving Regional Financial Performance
Rudy Bin Ansar (2025), Enhancing Hybrid Learning Through Effective Facilities Management In Remote Settings
Mohd Noor Hidayat Bin Jimainal , Mohamad I'sa Bin Abd Jalil , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Rudy Bin Ansar , Brahim Chekima , Suddin Bin Lada , Lim Ming Fook (2025), Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
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