Dr. Rudy Bin Ansar
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
FINANCIAL MANAGEMENT; FINANCIAL LITERACY; FINANCIAL PLANNING; BEHAVIOURAL FINANCE; BANKING; CONSUMER BEHAVIOR; ELECTRIC COMMERCE
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doktor Falsafah (Ph.d)
Universiti Malaysia Sabah
2019
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2014
Sarjana Muda
Universiti Teknologi Mara Cawangan Sarawak
2012
Research Collaborators
Research
Projects
23
Active
14
Grants
RM 622,774.00
Research Interests & Expertise
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2022 | 8 |
| 2023 | 21 |
| 2024 | 16 |
| 2025 | 14 |
| 2026 | 6 |
Scopus Metrics
Scopus ProfileDocuments
20
H-Index
8
Citations
425
Institutional
65
Research listing
Completed and ongoing projects
Showing 1 to 5 of 23 entries
Integrating the Orange Economy Framework and AI-Generated Content for Sustainable Homestay Performance: A Case Study in Sabah Homestay Programme
Member
2026 - 2028
KAJIAN PEMERKASAN USAHAWAN ASNAF MELALUI PEMBANGUNAN KAPASITI BERASASKAN AI
Leader
2025 - 2026
KEBERKESANAN DAN PEMANTAUAN PROGRAM ASNAFPRENEUR
Member
2025 - 2026
Employee Innovative Work Behaviors and Intent to Quit in Malaysian firms: Do Leader Visibility, Leader Hierarchical Distance, and Leader-Member Exchange Matter?
Leader
2025 - 2027
Unveiling the Socioeconomic Influences on Nutrition: A Bibliometric Study on Research Advancement and Knowledge Gaps
Member
2025 - 2027
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 31 entries
RUDY BIN ANSAR (2026), Ambidextrous leadership among student entrepreneurs: Navigating entrepreneurial and academic demands
ANNA LYNN BINTI ABU BAKAR , HALINA SENDERA BT. MOHD. YAKIN , RUDY BIN ANSAR , NOORAFINI BINTI KASSIM , JANUARIUS GOBILIK , PATRICIA SATOR (2026), Bridging local wisdom and modern science: An analysis of bawing’s multidimensional significance
NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , BRAHIM CHEKIMA , RUDY BIN ANSAR (2026), Determinants of foreign automobile purchase behaviour in Malaysia: A conceptual integration of the theory of planned behaviour and signaling theory
RUDY BIN ANSAR , LIM MING FOOK (2026), Determinants of generation Z's intention to purchase halal international branded food in Sabah
BRAHIM CHEKIMA , NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , RUDY BIN ANSAR (2026), Understanding foreign automobile purchase behaviour: An empirical integration of the theory of planned behaviour and signalling theory