Dr. Tini Maizura Mohtar

Dr. Tini Maizura Mohtar

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Tini Maizura Mohtar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Cultural Tourism,Cultural tourist, Tourist Marketplaces, Experience Economy, Authenticity, Shopping, Sustainability. .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Tini Maizura Mohtar holds Doktor Falsafah dalam Pelancongan from James Cook University, N.Queensland , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

tmaizura@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah Dalam Pelancongan

James Cook University, N.Queensland

2015

Masters Of Business Administration In Marketing

Hawaii Pacific University, Usa

2002

Bachelor Of Science In Business Administration In Tourism And Hospitality Management

Hawaii Pacific University, Usa

1999

Research Collaborators

Research

Projects

1

Active

1

Grants

RM 5,000.00

Research Interests & Expertise

Tourism And Hospitality - Social Cultural Issues in Tourism and Hospitality (Including Impact Studies and Support Services)

Tourism And Hospitality - Agrotourism

Tourism And Hospitality - Product Development for Tourism

Tourism And Hospitality - Tourism and Transport

Tourism And Hospitality - Tourism Management

Tourism And Hospitality - Tourism Marketing

Tourism And Hospitality - Tourist Behaviour

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

5

H-Index

2

Citations

87

Affiliation

Jalan Politeknik

Research listing

Current Research Projects

Development of digital storytelling framework to enhance tourist experiential learning in mosque tourism.

Leader

2023 - 2025

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 4 of 4 entries

1.

Azaze @ Azizi Bin Haji Abdul Adis , Izyanti Binti Awang Razli , Tini Maizura Mohtar (2025) , The Korean Wave As A Marketing Catalyst: Gen Z Consumer Behavior Toward Korean Food In Malaysia

2.

Tini Maizura Mohtar , Brahim Chekima (2025) , A Bibliometric Analysis Of Work–family Balance: Trends, Themes, And Future Directions (2000–2024)

3.

Tini Maizura Mohtar (2025) , Project-based Learning As A Mode Of Environmental Education Towards Sustainable Development

4.

Azaze @ Azizi Bin Haji Abdul Adis , Tini Maizura Mohtar , Izyanti Binti Awang Razli (2024) , The Impact Of Hallyu On Korean Food Consumption: The Role Of Imitation Intention