Pusat Penataran Ilmu Dan Bahasa, UMS
Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .
As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Academic Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Appointed Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Ijazah Doktor Falsafah (keusahawanan)
Universiti Malaysia Sabah
2020
Ijazah Sarjana Dalam Pentadbiran Perniagaan (mba)
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (keusahawanan)
Universiti Malaysia Sabah
2012
Projects
8
Active
8
Grants
RM 92,000.00
Education - Entrepreneurship Education and Training
NOTE: N/A = Data not available, 0 = Data not completed
Documents
6
H-Index
3
Citations
16
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah
No Data
2024 - 2026
Assessing the influence of social media influencers on the purchase behavior of local products in sabah
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 11 entries
Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Priscilla Shak Yee Ping , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kamsilawati Binti Kamlun , Brahim Chekima , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Rafidah Binti Nordin (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Priscilla Shak Yee Ping , Kelvin Yong , Nor Afifah Bt Yusof , Kamsilawati Binti Kamlun , Brahim Chekima , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Suddin Bin Lada , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Kelvin Yong , Rafidah Binti Nordin , Rudy Bin Ansar (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Faerozh Bin Madli , Ramraini Bte Ali Hassan , Rudy Bin Ansar , Lim Ming Fook (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Lim Ming Fook , Rudy Bin Ansar , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohamed Bouteraa (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
Brahim Chekima , Kelvin Yong , Suddin Bin Lada , Datu Razali Bin Datu Eranza , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal (2024) , Islamic Fintech: A Bibliometric Analysis Using R
Suddin Bin Lada , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Brahim Chekima , Kelvin Yong , Rudy Bin Ansar , Suddin Bin Lada (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
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