Dr. Rudy Bin Ansar

Dr. Rudy Bin Ansar

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Rudy Bin Ansar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on FINANCIAL MANAGEMENT; FINANCIAL LITERACY; FINANCIAL PLANNING; BEHAVIOURAL FINANCE; BANKING; FINANCIAL ASSET MANAGEMENT; CONSUMER BEHAVIOR;, ELECTRIC COMMERCE .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Rudy Bin Ansar holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Contact Information

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Universiti Malaysia Sabah

2019

Ijazah Sarjana Pentadbiran Perniagaan

Universiti Malaysia Sabah

2014

Sarjana Muda

Universiti Teknologi MARA Cawangan Sarawak

2012

Research Collaborators

BRAHIM CHEKIMA

BRAHIM CHEKIMA

32 publications

SUDDIN BIN LADA

SUDDIN BIN LADA

30 publications

LIM MING FOOK

LIM MING FOOK

22 publications

KELVIN YONG

KELVIN YONG

10 publications

MOHD. RAHIMIE BIN ABD. KARIM

MOHD. RAHIMIE BIN ABD. KARIM

8 publications

Research

Projects

13

Active

13

Grants

RM 376,034.00


Research Interests & Expertise

Banking, Finance And Wealth Management - Banking

Banking, Finance And Wealth Management - Financial Management

Banking, Finance And Wealth Management - International Finance

Banking, Finance And Wealth Management - Behavioural Finance

Banking, Finance And Wealth Management - Financial Literacy

Banking, Finance And Wealth Management - Financial Asset Management

Banking, Finance And Wealth Management - Financial Planning

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

19

H-Index

7

Citations

329

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Leader

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?

Leader

2025 - 2027

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Go glocal & healing with 'bawing': the improvement of 'bawing' beauty spa prototypes

Member

2024 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

A multi-analytical approach to studying motivations to use fintech services among malaysian

Member

2023 - 2025

Developing a sustainable community based ecotourism monitoring system with economic values for stakeholders.

Member

2023 - 2026

Empowering socio-economic development through financial technology (fintech) inclusion and integration in sabah- a kudat community case study

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 21 to 30 of 39 entries

21.

Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship

22.

Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu , Mohd. Rahimie Bin Abd. Karim , Kasim Hj Mansor (2024) , The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process

23.

Hanudin Bin Amin , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

24.

Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market

25.

Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Brahim Chekima , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Lim Ming Fook (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis

26.

Rudy Bin Ansar , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Suddin Bin Lada (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia

27.

Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Lim Ming Fook , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Mohamed Bouteraa (2023) , Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses

28.

Halina Sendera Bt. Mohd. Yakin , Abdul Khair Bin Beddu Asis , Rudy Bin Ansar , Rafidah Binti Nordin , Nor Azizun Binti Rusdi , Januarius Gobilik (2023) , Cultivating Commercial Agricultural Culture Among Rural Communities In East Malaysia Through Module Development

29.

Suddin Bin Lada , Azaze @ Azizi Bin Haji Abdul Adis , Mohamed Bouteraa , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2023) , Determinants Of Organic Food Consumption In Narrowing The Green Gap

30.

Suddin Bin Lada , Mat Salleh Bin Hj. Ayub , Mohamed Bouteraa , Sharifah Milda Binti Amirul , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Noor Fzlinda Binti Fabeil (2023) , Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses


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