Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on New Product Development, Branding, Innovation, Social Media Marketing, Cultural Marketing, Halal Marketing .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis holds Doctor of Philosophy (Pemasaran) from CHUNGNAM NATIONAL UNIVERSITY, REPUBLIC OF KOREA , among other qualifications, and has established themselves as a respected expert in their field.