Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Projects
8
Active
8
Grants
RM 135,864.00
Advertising And Marketing - Advertising Copywriting
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Public Relations in Marketing
Advertising And Marketing - Digital Marketing
Business - Business Management
NOTE: N/A = Data not available, 0 = Data not completed
Documents
16
H-Index
7
Citations
278
Affiliation
Universiti Malaysia Sabah
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Member
2024 - 2025
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Leader
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 26 entries
Shaierah Binti Gulabdin , Ng Yen Phin , Lim Ming Fook (2026) , The Effect Of Local Revenue And Revenue Sharing Funds On Local Expenditures
Brahim Chekima , Lim Ming Fook (2025) , Promoting Sales In E-commerce Live Streaming: How Streamer Credibility, Attractiveness, And Time Pressure Drive Purchase Decisions
Brahim Chekima , Lim Ming Fook (2025) , Examining Green Brand Approaches In Promoting New Electric Vehicles
Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Kamsilawati Binti Kamlun , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Brahim Chekima , Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Mohamad I'sa Bin Abd Jalil (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Nor Afifah Bt Yusof , Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024) , Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
Wong Ling Chai , Lim Ming Fook (2024) , An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System
Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Suddin Bin Lada , Ramraini Bte Ali Hassan , Faerozh Bin Madli (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
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