Professor Madya Dr. Suddin Bin Lada

Professor Madya Dr. Suddin Bin Lada

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Suddin Bin Lada is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making. .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Suddin Bin Lada holds Doctor of Philosophy (Management) from Universiti Putra Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

suddin@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doctor Of Philosophy (management)

Universiti Putra Malaysia

2015

Sarjana Pengurusan Perniagaan (mba)

Universiti Putra Malaysia

2002

Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian

Universiti Utara Malaysia

1997

Research Collaborators

BRAHIM CHEKIMA

BRAHIM CHEKIMA

30 publications

RUDY BIN ANSAR

RUDY BIN ANSAR

30 publications

LIM MING FOOK

LIM MING FOOK

20 publications

FAEROZH BIN MADLI

FAEROZH BIN MADLI

15 publications

MOHD. RAHIMIE BIN ABD. KARIM

MOHD. RAHIMIE BIN ABD. KARIM

13 publications

Research

Projects

21

Active

21

Grants

RM 457,044.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Strategic Marketing and Purchasing

Advertising And Marketing - Digital Marketing

Advertising And Marketing - Halal Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

42

H-Index

12

Citations

966

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

A ligning connectivity and development : evaluating jendela's impact in rural sabah communities with infrastructure gaps

Member

2025 - 2026

Positoning 5g as a public utulity in sabah strategies for inclusive and impactful connectivity

Leader

2025 - 2026

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)

Leader

2025 - 2027

Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)

Member

2025 - 2027

Kajian aspirasi pengundi sabah menjelang prn-17

Member

2025 - 2026

Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps

Member

2025 - 2027

Cost of living and inflation in sabah (malaysia) and tarakan (indonesia): a cross-border economic analysis

Member

2025 - 2027

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing.

Member

2024 - 2026

A new e-marketing framework by incorporting chatgpt in tourism businesses

Member

2024 - 2026

Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic

Member

2023 - 2026

A multi-analytical approach to studying motivations to use fintech services among malaysian

Member

2023 - 2025

Building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs)

Member

2023 - 2025

Developing a sustainable community based ecotourism monitoring system with economic values for stakeholders.

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.

Member

2023 - 2026

Dana inovasi sekolah tenom, nabawan dan pensiangan

Leader

2020 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 21 to 30 of 71 entries

21.

Rudy Bin Ansar , Suddin Bin Lada , Lim Ming Fook , Brahim Chekima (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation

22.

Joehan Joehari William , Suddin Bin Lada , Jasman Bin Bandar , Rafidah Binti Nordin , Syahrul Nizam Bin Salam , Abdul Said Bin Ambotang (2025) , The Influence Of Demographic Factors On Agricultural Entrepreneurial Skills Among Rural Youth In Sabah: A Mixed-methods Study

23.

Brahim Chekima , Suddin Bin Lada , Faerozh Bin Madli (2025) , Brand Personality And Brand Loyalty Relationship In Cosmeceuticals: Understanding The Moderating Influence Of Brand Trust

24.

Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2024) , Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?

25.

Izaan Azyan Bin Abdul Jamil , Suddin Bin Lada , Rudy Bin Ansar , Siti Hajar Binti Samsu , Mohamad I'sa Bin Abd Jalil (2024) , Exploring The Adoption And Implementation Of Sustainable Business Practices Policy In Sabah

26.

Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim (2024) , Training On Management Control System In Printing Entrepreneurs

27.

Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Dg Safrina Ag Budin (2024) , Socialization Of Economic And Islamic Financial Sustainability For Student Entrepreneurs In Kota Kinabalu, Sabah, Malaysia

28.

Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Faerozh Bin Madli , Ramraini Bte Ali Hassan , Brahim Chekima (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups

29.

Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis

30.

Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Brahim Chekima , Kamsilawati Binti Kamlun (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship

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