Professor Madya Dr. Phang Ing

Professor Madya Dr. Phang Ing

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Phang Ing is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Corporate rebranding, branding, social media, consumer behavior and retailing .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Phang Ing holds Doctorate of Commerce from Waseda University , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

gracep@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doctorate Of Commerce

Waseda University

2015

Mba (marketing)

Universiti Putra Malaysia

2002

Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran

Universiti Kebangsaan Malaysia

2000

Research Collaborators

Research

Projects

5

Active

5

Grants

RM 145,410.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Integrated Marketing Communication

Advertising And Marketing - Marketing Sales and Distribution

Advertising And Marketing - Retail and Wholesale Marketing

Advertising And Marketing - Service Marketing

Advertising And Marketing - Digital Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

30

H-Index

10

Citations

273

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

A study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025)

Leader

2025 - 2026

A study in business events(be) in sabah 2025

Member

2025 - 2026

Profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024)

Member

2024 - 2026

Exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform

Leader

2023 - 2026

Acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.

Member

2022 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 18 entries

1.

Phang Ing (2025) , Impact Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps: The Moderating Role Of Gender

2.

Phang Ing (2025) , Are Trust And Its Dimensions Important In Influencing Gen Z’s Impulse Buying In Live-streaming Commerce? A Trust Transfer Theory Perspective.

3.

Phang Ing , Izaan Azyan Bin Abdul Jamil , Zaiton Osman (2025) , Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education

4.

Phang Ing , Izyanti Binti Awang Razli , Zaiton Osman (2025) , My Life At Malaysian Public University: Satisfaction And Challenges Of International Learners

5.

Phang Ing (2024) , Building Brand Attachment In China’s Luxury Fashion Industry: The Role Of Nft Characteristics

6.

Phang Ing (2024) , How Nfts Contribute To Consumers’ Purchase Intention Towards Luxury Fashion Physical Products

7.

Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2024) , Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia

8.

Phang Ing , Zaiton Osman (2024) , Adapting To The Gig Economy: Determinants Of Financial Resilience Among “giggers”

9.

Phang Ing , Izyanti Binti Awang Razli , Zaiton Osman (2024) , From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students

10.

Marry Tracy Anak Pawan , Phang Ing , Fiffy Hanisdah Binti Saikim (2024) , Developing River Tourism On The Petagas River, Sabah: Understanding Community Perceptions And Potential Level Of Engagement

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