Dr. Brahim Chekima
Dr. Brahim Chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan · Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
bchekima@ums.edu.my
Summary

Brahim chekima

Dr. Brahim Chekima holds DOCTOR OF PHILOSOPHY (MARKETING) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Education
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah · 2018
Master Of Business (marketing)
Universiti Malaysia Sabah · 2014
Bachelor Of Busniess (hons) Marketing
Universiti Malaysia Sabah · 2010
Stats
Publications:
84
Projects:
13
Grants:
RM 207,864.00
Scopus Metrics
Scopus Author ID:
56609295700
H-Index:
13
Documents:
31
Citations:
1,318
Research Interests
ADVERTISING AND MARKETING - Brands Management
ADVERTISING AND MARKETING - Communications
ADVERTISING AND MARKETING - Consumer Behaviour
ADVERTISING AND MARKETING - Digital Marketing
ADVERTISING AND MARKETING - Marketing Information System
BUSINESS - E-Commerce Business (Including Mobile Commerce)
MANAGEMENT - Technology Adoption and Acceptance
Latest Grants
Keberkesanan Dan Pemantauan Program Asnafpreneur
2025 – 2026
A Multi-analytical Approach To Studying Motivations To Use Fintech Services Among Malaysian
2023 – 2025
Factors Influencing Cryptocurrency Adoption Among Individuals In Malaysia
2023 – 2026
Latest Publications
Artificial Intelligence Adoption In The Malaysian Insurance Sector: An Integrated Toe–utaut Framework Analysis
Journal of Islamic Marketing · 2026
Empirical Analysis Of Blockchain Integration And Esg Moderation In Sustainable Digital Transformation: Evidence From The Banking Sector
Journal of Strategy and Innovation · 2026
Marketing Channels : Strategy, Structure, And Future Trends
Marketing Channels : Strategy, Structure, and Future Trends · 2025
Bibliometrics In Business And Finance: Mapping Research And Trends
Bibliometrics in Business and Finance: Mapping Research and Trends · 2025
Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Journal of Entrepreneurship and Business Innovation · 2025
Previous Appointments
Data not available
Administrative Positions
Data not available