Professor Madya Dr. Syahruddin Bin Awg. Ahmad

Professor Madya Dr. Syahruddin Bin Awg. Ahmad

Fakulti Sains Sosial dan Kemanusiaan, UMS

Professor Madya Dr. Syahruddin Bin Awg. Ahmad is a distinguished researcher at Fakulti Sains Sosial dan Kemanusiaan, University Malaysia Sabah. Their research focuses on Campaign Planning and Tactics , Public Affairs .

As a member of Fakulti Sains Sosial dan Kemanusiaan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Syahruddin Bin Awg. Ahmad holds Ijazah Doktor Falsafah from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

syahag@ums.edu.my

Academic Department

Fakulti Sains Sosial dan Kemanusiaan, UMS

Appointed Department

Fakulti Sains Sosial dan Kemanusiaan, UMS

Education

Ijazah Doktor Falsafah

Universiti Sains Malaysia

2015

Sarjana Sastera (komunikasi)

Universiti Kebangsaan Malaysia

2003

Lain-lain

2003

Sarjana Muda Komunikasi Massa (perhubungan Awam)

Universiti Teknologi MARA, Cawangan Shah Alam

1998

Research Collaborators

Research

Projects

12

Active

12

Grants

RM 1,619,065.00

Research Interests & Expertise

Advertising And Marketing - Public Relations in Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

6

H-Index

4

Citations

44

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian aspirasi pengundi sabah menjelang prn-17

Member

2025 - 2026

Innovating sabah's food hub: a study of farmer preparedness and smart technology adoption in the sabah food valley

Leader

2025 - 2026

Program edurelief: pembentukan modul 3m dan praktis terhadap murid ‘slow learner’ di sabah (sdg 4: pendidikan berkualiti dan inklusif)

Member

2025 - 2027

Offline digitial learning leveraging preloaded educational content in device-restricted secondary schools

Member

2025 - 2026

Kajian penerimaan kempen agenda nasional malaysia sihat (anms) dalam kalangan belia di universiti malaysia sabah

Member

2025 - 2025

Pembangunan pusat bimbingan alternatif (bpa) di skim penempatan tawau

Member

2025 - 2026

Kajian pasaran trend pendengar, kerelevanan radio di sabah dan potensi umsfm

Member

2024 - 2026

Kajian pelaksanaan perintah kawalan pergerakan (pkp) ess zone sabah

Member

2024 - 2026

Projek penyelidikan “localising sdgd in malaysia: capacity building on monitoring and impact evaluation program”

Member

2023 - 2024

A preparatory and participatory tool for malaysia implementing 5g or ott for digital radio broadcasting

Member

2023 - 2026

Geran fasilitasi program pembasmian miskin tegar keluarga malaysia (bmtkm) 2022-2025

Member

2022 - 2025

Dana inovasi (fakulti kemanusiaan, seni dan warisan)

Leader

2020 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 9 of 9 entries

1.

Syahruddin Bin Awg. Ahmad , Noor Syakirah Binti Zakaria (2025) , Parochialism And Its Impact On Malaysian Public Service

2.

Noor Syakirah Binti Zakaria , Zulayti Binti Zakaria , Mohamad Ikhram Bin Mohamad Ridzuan , Mohd. Asaraf Bin Sahimun , Dg Junaidah Binti Awang Jambol , Syahruddin Bin Awg. Ahmad (2025) , Dari Kampus Ke Industri: Satu Penilaian Terhadap Hubungan Antara Kemahiran Kerjaya, Sikap Profesional, Hubungan Akademik-industri, Motivasi, Dan Prestasi Pelajar Latihan Industri, Fakulti Sains Sosial Dan Kemanusiaan, Universiti Malaysia Sabah

3.

Intan Soliha Binti Ibrahim , Assis Bin Kamu , Syahruddin Bin Awg. Ahmad , Asmady Idris , Lorita Angeline (2025) , Meta-synthesising 5g And Ott Transformation In Radio Broadcasting

4.

Fauzie Bin Sarjono , Asmady Idris , Rizal Zamani Idris , Suzalie Bin Mohamad , Marja Azlima Bt. Omar , Syahruddin Bin Awg. Ahmad (2024) , Monarchy Institution And Sabah Political Stability

5.

Asmady Idris , Suzalie Bin Mohamad , Fauzie Bin Sarjono , Marja Azlima Bt. Omar , Rizal Zamani Idris , Syahruddin Bin Awg. Ahmad (2024) , Monarchy Institution And Sabah Political Stability Instituição Monárquica E Estabilidade Política De Sabah Institución Monárquica Y Estabilidad Política De Sabah

6.

Noor Syakirah Binti Zakaria , Syahruddin Bin Awg. Ahmad (2024) , Enkulturasi Prinsip Ubudiyyah, Mas’uliyyah Dan Iqtan (umi) Dalam Hubungan Pekerjaan Konvensional

7.

Syahruddin Bin Awg. Ahmad (2023) , Understanding The Reasons For Motivation And Personal Branding Via Usage And Gratification Of Twitter

8.

Dg Junaidah Binti Awang Jambol , Syahruddin Bin Awg. Ahmad , Ramli Bin Dollah , Eko Prayitno Joko , Marja Azlima Bt. Omar (2023) , The Oral Resources In The Study Of Sebatik Society’s Social History (malaysia-indonesia) Between Spatial And Opportunity

9.

Syahruddin Bin Awg. Ahmad , Sitinurbayu Binti Mohd. Yusoff , Aisah Meri , Noor Syakirah Binti Zakaria , Fauzie Bin Sarjono , Zainuddin Bin Baco , Amrullah Bin Maraining (2023) , Key Factors Affecting Entrepreneurship And Self-employment Intentions Among Social Sciences And Humanities Students