Dr. Mohd Noor Hidayat Bin Jimainal is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Entrepreneurial performance in early start-up companies, Factors influencing entrepreneurs, performance and business success, Role of business incubators in supporting early start-ups, Impact of incubation programmes on start-up growth and survival, Social entrepreneurship and its contribution to social and economic value, Performance measurement of social enterprises, Challenges faced by social entrepreneurs in early venture stages, Entrepreneurial competencies and start-up performance, Effectiveness of business incubators in developing social enterprises, Innovation and sustainability in social entrepreneurship .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Mohd Noor Hidayat Bin Jimainal holds Doktor Falsafah (Ph.D) from Lain-lain and has established themselves as a respected expert in their field.