Dr. Rudy Bin Ansar

Dr. Rudy Bin Ansar

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Rudy Bin Ansar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on FINANCIAL MANAGEMENT; FINANCIAL LITERACY; FINANCIAL PLANNING; BEHAVIOURAL FINANCE; BANKING; FINANCIAL ASSET MANAGEMENT; CONSUMER BEHAVIOR;, ELECTRIC COMMERCE .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Rudy Bin Ansar holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Contact Information

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Universiti Malaysia Sabah

2019

Ijazah Sarjana Pentadbiran Perniagaan

Universiti Malaysia Sabah

2014

Sarjana Muda

Universiti Teknologi MARA Cawangan Sarawak

2012

Research Collaborators

BRAHIM CHEKIMA

BRAHIM CHEKIMA

32 publications

SUDDIN BIN LADA

SUDDIN BIN LADA

30 publications

LIM MING FOOK

LIM MING FOOK

22 publications

KELVIN YONG

KELVIN YONG

10 publications

MOHD. RAHIMIE BIN ABD. KARIM

MOHD. RAHIMIE BIN ABD. KARIM

8 publications

Research

Projects

13

Active

13

Grants

RM 376,034.00


Research Interests & Expertise

Banking, Finance And Wealth Management - Banking

Banking, Finance And Wealth Management - Financial Management

Banking, Finance And Wealth Management - International Finance

Banking, Finance And Wealth Management - Behavioural Finance

Banking, Finance And Wealth Management - Financial Literacy

Banking, Finance And Wealth Management - Financial Asset Management

Banking, Finance And Wealth Management - Financial Planning

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

19

H-Index

7

Citations

329

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Leader

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?

Leader

2025 - 2027

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Go glocal & healing with 'bawing': the improvement of 'bawing' beauty spa prototypes

Member

2024 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

A multi-analytical approach to studying motivations to use fintech services among malaysian

Member

2023 - 2025

Developing a sustainable community based ecotourism monitoring system with economic values for stakeholders.

Member

2023 - 2026

Empowering socio-economic development through financial technology (fintech) inclusion and integration in sabah- a kudat community case study

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 39 entries

1.

Lim Ming Fook , Rudy Bin Ansar , Brahim Chekima , Suddin Bin Lada (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation

2.

Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

3.

Rudy Bin Ansar (2025) , Elevating Entrepreneurial Satisfaction Among Young Entrepreneurs Through Entrepreneurial Education, Economic Literacy, Adversity Quotient, And Creativity

4.

Priscilla Shak Yee Ping , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kamsilawati Binti Kamlun , Brahim Chekima , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Rafidah Binti Nordin (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia

5.

Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Ng Yen Phin , Brahim Chekima , Rudy Bin Ansar (2025) , The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth

6.

Chew Tze Cheng @ Nur Alesha Chew , Jaratin Bin Lily , Rudy Bin Ansar , Nor Azma Binti Rahlin (2025) , Navigating Internationalisation: Motivations And Barriers For Smes In Sabah

7.

Rudy Bin Ansar (2025) , Enhancing Hybrid Learning Through Effective Facilities Management In Remote Settings

8.

Rudy Bin Ansar (2025) , The Role Of Regional Original Income, Regional Size, And Transfer Funds In Improving Regional Financial Performance

9.

Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah

10.

Rudy Bin Ansar (2025) , Unveiling The Pathways From Parenting To Entrepreneurship: A Structural Equation Modeling Approach


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