Dr. Emily Yapp Hon Tshin

Dr. Emily Yapp Hon Tshin

Fakulti Kewangan Antarabangsa Labuan, UMS

Dr. Emily Yapp Hon Tshin is a distinguished researcher at Fakulti Kewangan Antarabangsa Labuan, University Malaysia Sabah.

As a member of Fakulti Kewangan Antarabangsa Labuan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Emily Yapp Hon Tshin holds Doktor Falsafah from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

emilyyht@ums.edu.my

Academic Department

Fakulti Kewangan Antarabangsa Labuan, UMS

Appointed Department

Fakulti Kewangan Antarabangsa Labuan, UMS

Education

Doktor Falsafah

Universiti Sains Malaysia

2020

Sarjana Muda Kepujian Pemasaran Antarabangsa

Universiti Malaysia Sabah

2002

Master Of Marketing Communication

University Of Canberra, Canberra, Australia

N/A

Research Collaborators

Research

Projects

3

Active

3

Grants

RM 64,600.00

Research Interests & Expertise

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Integrated Marketing Communication

Advertising And Marketing - Marketing Plan

Advertising And Marketing - Service Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

7

H-Index

4

Citations

115

Affiliation

Labuan Faculty of International Finance, Universiti Malaysia Sabah

Research listing

Current Research Projects

Design innovation initiatives and commercialisation techniques:enhancing sabah's rural handicrafts entrepreneurship

Member

2025 - 2026

Inventing a vocabulary game app for the kimaragang language in kota marudu preschools

Member

2023 - 2026

Malaysia agriculture industry financial technology adoption rate

Leader

2022 - 2025

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 8 of 8 entries

1.

Emily Yapp Hon Tshin (2026) , Internet Celebrity Self-brand Attitudes And Purchase Intentions Among Malaysian Gen Y Consumers: The Moderating Effect Of Willingness To Pay Premium Price

2.

Lilian Lee Shiau Gee , Emily Yapp Hon Tshin , Nazarina Binti Jamil (2025) , Urban Farming: The Challenges Of Hydroponic And Vertical Farming In Malaysia

3.

Lilian Lee Shiau Gee , Emily Yapp Hon Tshin (2025) , Research On The Dynamic Generation System Of Coastal Elderly Cultural Tourism Brands Driven By Multimodal Perception

4.

Emily Yapp Hon Tshin , Lilian Lee Shiau Gee (2025) , Research On The Dynamic Generation System Of Coastal Elderly Cultural Tourism Brands Driven By Multimodal Perception

5.

Emily Yapp Hon Tshin , Zurina Binti Patrick (2024) , Social Media Influencers Effectiveness Among Millennials And Generation Z In Malaysia: A Conceptual Framework

6.

Emily Yapp Hon Tshin , Nazarina Binti Jamil (2024) , Determinant Of Customer Loyalty In Sustainable Fashion

7.

Emily Yapp Hon Tshin (2023) , Assessing The Determinants Of Customer-perceived Value And Customer Satisfaction In E-hailing Services: An Importance-performance Matrix Analysis (ipma) Approach

8.

Emily Yapp Hon Tshin (2023) , Assessing The Determinants Of Customer-perceived Value And Customer Satisfaction In E-hailing Services: An Importance-performance Matrix Analysis (ipma) Approach