Dr. Kelvin Yong

Dr. Kelvin Yong

Pusat Penataran Ilmu Dan Bahasa, UMS

Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .

As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Research

Projects

8

Active

8

Grants

RM 92,000.00


Research Interests & Expertise

Education - Entrepreneurship Education and Training

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

6

H-Index

3

Citations

16

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah

No Data

2024 - 2026

Assessing the influence of social media influencers on the purchase behavior of local products in sabah

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 11 entries

1.

Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam , Nor Afifah Bt Yusof , Priscilla Shak Yee Ping (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development

2.

Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Brahim Chekima , Nor Afifah Bt Yusof , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.

3.

Nor Afifah Bt Yusof , Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

4.

Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Kamsilawati Binti Kamlun , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia

5.

Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Mohd. Rahimie Bin Abd. Karim , Mohamed Bouteraa , Brahim Chekima (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis

6.

Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Suddin Bin Lada , Ramraini Bte Ali Hassan , Faerozh Bin Madli (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups

7.

Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rafidah Binti Nordin , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia

8.

Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

9.

Brahim Chekima , Suddin Bin Lada , Rafidah Binti Nordin , Kelvin Yong , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework

10.

Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship


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