Dr. Nor Afifah Bt Yusof

Dr. Nor Afifah Bt Yusof

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Nor Afifah Bt Yusof is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Nor Afifah Bt Yusof holds Doktor Falsafah (Ph.D) from Lain-lain , among other qualifications, and has established themselves as a respected expert in their field.

Research

Projects

8

Active

8

Grants

RM 87,000.00


Research Interests & Expertise

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Marketing Plan

Advertising And Marketing - Marketing Sales and Distribution

Agriculture Sciences - Agricultural Marketing

Management - Agribusiness

Management - Agricultural Management

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

1

H-Index

0

Citations

0

Affiliation

Universiti Malaysia

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Leader

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Finding purpose on duty: how meaning of work enhances job performance through employee engagement and job resources in royal malaysia police (pdrm)

Member

2024 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 10 entries

1.

Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof (2025) , Kolaborasi Internasional Dalam Pengabdian Kepada Masyarakat: Program Pertukaran Dosen Untuk Pemberdayaan Komunitas Antara Universiti Malaysia Sabah Dan Universitas Borneo Tarakan

2.

Priscilla Shak Yee Ping , Kelvin Yong , Nor Afifah Bt Yusof , Kamsilawati Binti Kamlun , Brahim Chekima , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.

3.

Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah

4.

Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development

5.

Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Ng Yen Phin , Brahim Chekima , Rudy Bin Ansar (2025) , The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth

6.

Nor Afifah Bt Yusof (2025) , Symmetry And Asymmetry: A Novel Insight Into The Relationship Between Artificial Intelligence And Business

7.

Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

8.

Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Faerozh Bin Madli , Ramraini Bte Ali Hassan , Rudy Bin Ansar , Lim Ming Fook (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups

9.

Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima (2024) , Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain

10.

Brahim Chekima , Kelvin Yong , Suddin Bin Lada , Datu Razali Bin Datu Eranza , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal (2024) , Islamic Fintech: A Bibliometric Analysis Using R