Pusat Penataran Ilmu Dan Bahasa, UMS
Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .
As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Academic Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Appointed Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Ijazah Doktor Falsafah (keusahawanan)
Universiti Malaysia Sabah
2020
Ijazah Sarjana Dalam Pentadbiran Perniagaan (mba)
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (keusahawanan)
Universiti Malaysia Sabah
2012
Projects
8
Active
8
Grants
RM 92,000.00
Education - Entrepreneurship Education and Training
NOTE: N/A = Data not available, 0 = Data not completed
Documents
6
H-Index
3
Citations
16
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah
No Data
2024 - 2026
Assessing the influence of social media influencers on the purchase behavior of local products in sabah
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 11 entries
Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Rafidah Binti Nordin , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Kelvin Yong , Suddin Bin Lada (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Brahim Chekima , Kamsilawati Binti Kamlun , Nor Afifah Bt Yusof , Kelvin Yong (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Kelvin Yong , Rudy Bin Ansar , Nor Afifah Bt Yusof , Brahim Chekima , Suddin Bin Lada , Lim Ming Fook (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Kelvin Yong , Priscilla Shak Yee Ping , Kamsilawati Binti Kamlun , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Nor Afifah Bt Yusof (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Rudy Bin Ansar , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Suddin Bin Lada (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
Rudy Bin Ansar , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil , Kelvin Yong , Lim Ming Fook , Suddin Bin Lada , Brahim Chekima , Datu Razali Bin Datu Eranza , Mohd Noor Hidayat Bin Jimainal (2024) , Islamic Fintech: A Bibliometric Analysis Using R
Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada , Mohd Noor Hidayat Bin Jimainal , Faerozh Bin Madli , Kelvin Yong , Nor Afifah Bt Yusof , Ramraini Bte Ali Hassan (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Brahim Chekima , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Lim Ming Fook (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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