Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah
2018
Master Of Business (marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah
2010
Projects
13
Active
13
Grants
RM 207,864.00
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
NOTE: N/A = Data not available, 0 = Data not completed
Documents
31
H-Index
13
Citations
1,319
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 20 of 43 entries
Rudy Bin Ansar , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Ng Yen Phin , Brahim Chekima (2025) , The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Kamsilawati Binti Kamlun , Brahim Chekima (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Nor Afifah Bt Yusof , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Rudy Bin Ansar , Suddin Bin Lada , Lim Ming Fook , Brahim Chekima (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
Priscilla Shak Yee Ping , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Mohamed Bouteraa , Rudy Bin Ansar , Brahim Chekima (2024) , Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers’ Willingness To Embrace Open-ai Chatgpt
Siti Hajar Binti Samsu , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Brahim Chekima (2024) , Empowering Urban Agriculture: A Sustainable Model Of Aquaponic Waqf
Suddin Bin Lada , Brahim Chekima (2024) , Online Impulse Buying: Investigating The Role Of E-commerce Attributes, Customer Motivation, And Urge To Buy Impulsively
Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Faerozh Bin Madli , Ramraini Bte Ali Hassan , Brahim Chekima (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
