Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Projects
8
Active
8
Grants
RM 135,864.00
Advertising And Marketing - Advertising Copywriting
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Public Relations in Marketing
Advertising And Marketing - Digital Marketing
Business - Business Management
NOTE: N/A = Data not available, 0 = Data not completed
Documents
16
H-Index
7
Citations
278
Affiliation
Universiti Malaysia Sabah
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Member
2024 - 2025
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Leader
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 21 to 26 of 26 entries
Mohamed Bouteraa , Mohd. Rahimie Bin Abd. Karim , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Noor Fzlinda Binti Fabeil , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Sharifah Milda Binti Amirul (2023) , Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Mohamed Bouteraa , Caroline Geetha A/p B. Arokiadasan , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil , Rudy Bin Ansar , Brahim Chekima (2023) , Islamic Economy And Sustainability: A Bibliometric Analysis Using R
Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023) , International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
Azaze @ Azizi Bin Haji Abdul Adis , Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023) , Determinants Of Organic Food Consumption In Narrowing The Green Gap
Rudy Bin Ansar , Mohamed Bouteraa , Suddin Bin Lada , Lim Ming Fook (2023) , A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
Mohamed Bouteraa , Lim Ming Fook , Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima (2023) , Determinants Of Personal Financial Management Practices Among Malaysian Youth
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