Dr. Suaini Binti Sura

Dr. Suaini Binti Sura

Fakulti Komputeran Dan Informatik, UMS

Dr. Suaini Binti Sura is a distinguished researcher at Fakulti Komputeran Dan Informatik, University Malaysia Sabah. Their research focuses on Social Commerce, Social Informatic, E-Commerce, Information System, Data Mining, ArVr .

As a member of Fakulti Komputeran Dan Informatik, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Suaini Binti Sura holds Ijazah Doktor Falsafah dalam Sistem Maklumat from Hanyang University, Seoul, Korea , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

su_sura@ums.edu.my

Academic Department

Fakulti Komputeran Dan Informatik, UMS

Appointed Department

Fakulti Komputeran Dan Informatik, UMS

Education

Ijazah Doktor Falsafah Dalam Sistem Maklumat

Hanyang University, Seoul, Korea

2017

Sarjana Sains Komputer

Universiti Putra Malaysia

2007

Sarjana Muda Sains Pengajian Maklumat (kepujian) (pengurusan Sistem Maklumat)

Universiti Teknologi MARA, Cawangan Shah Alam

2002

Research Collaborators

Research

Projects

5

Active

5

Grants

RM 264,000.00

Research Interests & Expertise

Information And Communication Technology (ict) - Social Computing (Including Personalised Digital Computing)

Information And Communication Technology (ict) - Data Mining

Information And Communication Technology (ict) - Information System Implementation and Adoption

Information And Communication Technology (ict) - Management Information System

Information And Communication Technology (ict) - Social Impact of ICT (Including ICT for Social Transformation, Digital Divide and E-Inclusion-Community, Social Impact of IT on Youth, Telecommuting and Teleworking)

Information And Communication Technology (ict) - Virtual Reality

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

19

H-Index

6

Citations

192

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Si ular

Member

2025 - 2026

Pembangunan platform pendidikan, penilaian dan pemantauan esg (esg-eamp)

Member

2025 - 2026

Educational robotics to promote stem learning.

Member

2024 - 2026

Ai strategy for sabah: adoption opportunities and challenges, policy framework and actions for state government

Member

2024 - 2026

Persuasive mobile augmented reality (mar)design framework to promote emotional health using persuasive techniques and interaction strategies

Member

2020 - 2024

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 3 of 3 entries

1.

Lai Po Hung , Suaini Binti Sura (2025) , Harnessing Bert For Semantic Understanding In Tourism Recommendation Engines

2.

Suaini Binti Sura , Lai Po Hung (2025) , Improving The Accuracy Of Tourism Recommendation System Based On Neural Collaborative Filtering

3.

Dg. Senandong Binti Ajor , Ryan Macdonell Andrias , Suaini Binti Sura , Nooralisa Binti Mohd Tuah , Wan Nooraishya Binti Wan Ahmad , Ahmad Rizal Bin Ahmad Rodzuan (2025) , Assessing The User Experience Of Marker-based 3d Webar Applications Using User Experience Questionnaire (ueq)