Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis

Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on New Product Development, Branding, Innovation, Social Media Marketing, Cultural Marketing, Halal Marketing .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis holds Doctor of Philosophy (Pemasaran) from CHUNGNAM NATIONAL UNIVERSITY, REPUBLIC OF KOREA , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

azizi@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doctor Of Philosophy (pemasaran)

CHUNGNAM NATIONAL UNIVERSITY, REPUBLIC OF KOREA

2014

Sarjana Sains (pemasaran)

Universiti Putra Malaysia

2006

Lain-lain

2006

Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian (pemasaran)

Universiti Teknologi MARA Cawangan Terengganu

2000

Research Collaborators

Research

Projects

5

Active

5

Grants

RM 248,820.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Digital Marketing

Advertising And Marketing - Halal Marketing

Management - New Product Development

Tourism And Hospitality - Product Development for Tourism

Tourism And Hospitality - Tourism Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

20

H-Index

7

Citations

155

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Ai impact on online shopping: exploring consumer behavior patterns

Member

2024 - 2026

Pembangunan ekonomi usahawan asnaf melalui pengurusan halal

Member

2024 - 2026

Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic

Leader

2023 - 2026

Preparation of quasi solid state electrolyte for dye sensitize solar cell using pvdf-hcp(or pvdf) and pvdf-trfe

Member

2021 - 2024

Correlation between water quality and biodiversity of underwater life to support tourism industry at belum state lake

Member

2019 - 2021

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 13 entries

1.

Azaze @ Azizi Bin Haji Abdul Adis (2026) , The Impact Of International University Transnational Social Media Brand Image On Student Brand Attitudes

2.

Azaze @ Azizi Bin Haji Abdul Adis (2026) , Reinforced Sweet Potato Starch Bioplastics With Kenaf Fiber And Indian Jujube Extract

3.

Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis (2025) , Investigating Smes’ Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach

4.

Azaze @ Azizi Bin Haji Abdul Adis , Izyanti Binti Awang Razli , Tini Maizura Mohtar (2025) , The Korean Wave As A Marketing Catalyst: Gen Z Consumer Behavior Toward Korean Food In Malaysia

5.

Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis , Haslinda Binti Hasan (2025) , Investigating Smes' Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach

6.

Adi Bin Jafar , Azaze @ Azizi Bin Haji Abdul Adis , Yuzainy Janin , Suddin Bin Lada , Shaierah Binti Gulabdin , Wong Sing Yun , Faerozh Bin Madli (2024) , Artificial Intelligence And Public Health Context: What We Should Know?

7.

Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

8.

Azaze @ Azizi Bin Haji Abdul Adis (2024) , Privacy Concerns And Consumers’ Trust In M-commerce Apps In Malaysia

9.

Azaze @ Azizi Bin Haji Abdul Adis (2024) , Water Quality Assessment At Royal Belum State Park, Perak, Malaysia

10.

Mohd. Rahimie Bin Abd. Karim , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohamed Bouteraa , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis

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