Dr. Tay Kai Xin

Dr. Tay Kai Xin

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

taykaixin@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Universiti Sains Malaysia

2018

Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)

Universiti Malaysia Sabah

2012

Research Collaborators

Research

Projects

3

Active

3

Grants

RM 128,167.00

Research Interests & Expertise

Tourism And Hospitality - Tourism Management

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

16

H-Index

4

Citations

79

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Navigating the future – sustainability and survival of tourism business

Leader

2025 - 2026

Study on the tourism impact of kaamatan harvest festival tourist requirment and economic opportunities in sabah

Member

2025 - 2026

A new e-marketing framework by incorporting chatgpt in tourism businesses

Leader

2024 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 15 entries

1.

Tay Kai Xin (2025) , A Comparison Of Survival And Truncated Negative Binomial Models: Modelling Tourist Length Of Stay In Sabah Using The Theory Of Planned Behaviour

2.

Tay Kai Xin , Jennifer Chan Kim Lian (2025) , Phase-specific Pandemic Survival Strategies: Insights From Tour Operators

3.

Tay Kai Xin (2025) , A Comparison Of Survival And Truncated Negative Binomial Models: Modelling Tourist Length Of Stay In Sabah Using The Theory Of Planned Behaviour Perbandingan Model Survival Dan Model Binomial Negatif Terpangkas: Pemodelan Tempoh Penginapan Pelancong Di Sabah Menggunakan Teori Tingkah Laku Terancang

4.

Tay Kai Xin (2024) , Innovations In Short Video Marketing Strategies For Tourism: The Case Of The Director Of Garze Culture And Tourism Bureau

5.

Jennifer Chan Kim Lian , Tay Kai Xin (2024) , Constraint Negotiation Model For Investigating The Travel Preferences In Post-covid19: A Gsem-based Analysis

6.

Tay Kai Xin (2024) , Tourism Storytelling Research Progress And Trends: A Systematic Literature Review On Sdgs

7.

Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2024) , Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia

8.

Tay Kai Xin (2024) , Innovations In Short Video Marketing Strategies For Tourism: The Case Of The Director Of Garzê Culture And Tourism Bureau

9.

Tay Kai Xin (2024) , Exploring The Views Of Malaysian Hoteliers About Survival During The Covid-19 Pandemic

10.

Jennifer Chan Kim Lian , Tay Kai Xin (2023) , Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?

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