Dr. Tini Maizura Mohtar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Cultural Tourism,Cultural tourist, Tourist Marketplaces, Experience Economy, Authenticity, Shopping, Sustainability. .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Tini Maizura Mohtar holds Doktor Falsafah dalam Pelancongan from James Cook University, N.Queensland , among other qualifications, and has established themselves as a respected expert in their field.