Dr. Masran Bin Tamin

Dr. Masran Bin Tamin

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Masran Bin Tamin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Masran Bin Tamin holds Doktor Falsafah (Ph.D) from Lain-lain and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

masrantamin@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Lain-lain

2022

Research Collaborators

Research

Projects

3

Active

3

Grants

RM 1,349,930.00

Research Interests & Expertise

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Brands Management

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Strategic Marketing and Purchasing

Advertising And Marketing - Digital Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

3

H-Index

2

Citations

21

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Seagrass mapping and community based program in sabah and federal territory of labuan

Member

2024 - 2026

Ai impact on online shopping: exploring consumer behavior patterns

Leader

2024 - 2026

Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 7 of 7 entries

1.

Mat Salleh @ Salleh Bin Wahab , Adi Bin Jafar , Yuzainy Janin , Dean Nelson Mojolou , Ag. Kaifah Riyard Bin Kiflee , Masran Bin Tamin , Faerozh Bin Madli (2026) , The Intersection Of Artificial Intelligence, Marketing, And Cancer Awareness: A New Synthesis For Future Leverage

2.

Faerozh Bin Madli , Dean Nelson Mojolou , Masran Bin Tamin (2025) , The Challenges Of Implementing Remote Work In The Manufacturing Industry: The Conceptual Analysis Using Swot-ahp Model

3.

Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis , Haslinda Binti Hasan (2025) , Investigating Smes' Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach

4.

Suddin Bin Lada , Dean Nelson Mojolou , Masran Bin Tamin , Faerozh Bin Madli (2025) , Conceptualizing Perceived Brand Globalness Vs Localness: Insights Into Malaysian Consumer Preferences And Purchase Intentions

5.

Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis (2025) , Investigating Smes’ Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach

6.

Masran Bin Tamin (2025) , The Role Of Digital Marketing In Kundasang Aquafarm Development: A Study On Sustainable Practices And Market Reach

7.

Masran Bin Tamin (2024) , The Effect Of The Perception Of Financial Risk On Intention To Use Digital Payment Platforms