Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah
2018
Master Of Business (marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah
2010
Projects
13
Active
13
Grants
RM 207,864.00
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
NOTE: N/A = Data not available, 0 = Data not completed
Documents
31
H-Index
13
Citations
1,319
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 20 of 43 entries
Kelvin Yong , Rudy Bin Ansar , Suddin Bin Lada , Nor Afifah Bt Yusof , Lim Ming Fook , Brahim Chekima (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Brahim Chekima (2025) , Assessing The Growth And Spatial-temporal Evolution Of China's Digital Economy
Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Kamsilawati Binti Kamlun , Brahim Chekima (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Ang Hong Loong , Brahim Chekima (2025) , The Relationship Between Organizational Justice And Innovative Behavior In China’s Digital Talents: The Moderating Effect Of Flexible Work Arrangement
Rudy Bin Ansar , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil , Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Brahim Chekima (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Faerozh Bin Madli , Ramraini Bte Ali Hassan , Brahim Chekima (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Kasim Hj Mansor , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Rudy Bin Ansar , Siti Hajar Binti Samsu , Mohamad I'sa Bin Abd Jalil , Brahim Chekima (2024) , The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
Suddin Bin Lada , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Suddin Bin Lada , Rafidah Binti Nordin , Rudy Bin Ansar , Kelvin Yong , Brahim Chekima (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
Suddin Bin Lada , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Datu Razali Bin Datu Eranza , Brahim Chekima , Kelvin Yong , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof (2024) , Islamic Fintech: A Bibliometric Analysis Using R
