Pusat Penataran Ilmu Dan Bahasa, UMS
Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .
As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Academic Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Appointed Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Ijazah Doktor Falsafah (keusahawanan)
Universiti Malaysia Sabah
2020
Ijazah Sarjana Dalam Pentadbiran Perniagaan (mba)
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (keusahawanan)
Universiti Malaysia Sabah
2012
Projects
8
Active
8
Grants
RM 92,000.00
Education - Entrepreneurship Education and Training
NOTE: N/A = Data not available, 0 = Data not completed
Documents
6
H-Index
3
Citations
16
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah
No Data
2024 - 2026
Assessing the influence of social media influencers on the purchase behavior of local products in sabah
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 11 entries
Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Kelvin Yong , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Rafidah Binti Nordin , Suddin Bin Lada , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping , Rudy Bin Ansar , Lim Ming Fook (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Kelvin Yong , Nor Afifah Bt Yusof , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping , Brahim Chekima , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Mohd Noor Hidayat Bin Jimainal , Kelvin Yong , Faerozh Bin Madli , Brahim Chekima , Suddin Bin Lada , Ramraini Bte Ali Hassan , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Kelvin Yong , Brahim Chekima , Suddin Bin Lada , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rudy Bin Ansar (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
Kelvin Yong , Suddin Bin Lada , Brahim Chekima , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rudy Bin Ansar (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Suddin Bin Lada , Mohamed Bouteraa , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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