Dr. Wong Ling Chai
Dr. Wong Ling Chai
Fakulti Kewangan Antarabangsa Labuan · Fakulti Kewangan Antarabangsa Labuan, UMS
lingchaiwong@ums.edu.my
Summary

Dr. Wong Ling Chai is a distinguished researcher at Fakulti Kewangan Antarabangsa Labuan, University Malaysia Sabah.

As a member of Fakulti Kewangan Antarabangsa Labuan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Education
Stats
Publications:
6
Projects:
2
Grants:
RM 22,000.00
Scopus Metrics
Scopus Author ID:
57982971200
H-Index:
6
Documents:
15
Citations:
90
Research Interests
ADVERTISING AND MARKETING - Brands Management
ADVERTISING AND MARKETING - Consumer Behaviour
ADVERTISING AND MARKETING - Integrated Marketing Communication
ADVERTISING AND MARKETING - Retail and Wholesale Marketing
ADVERTISING AND MARKETING - Service Marketing
ADVERTISING AND MARKETING - Strategic Marketing and Purchasing
Latest Grants
Can Attitude And Perceived Usefulness Drive Behavioral Intentions Towards Intelligent Self-service Operations In Hotels?
2024 – 2025
Latest Publications
Live Stream Shopping In Indonesia: How Kols, Interactivity And Playfulness Drive Perceived Value And Impulsive Purchases In Fashion
Practical Frameworks for New-Age Digitalization Business Strategy · 2025
Defining Resilience Capabilities In Travel Systems
Travel Disruptions: Impacts, Responses and Resilience · 2025
Enhancing Digital Technology Graduates' Employability In The Fourth Industrial Revolution From Employers' Perspective
Paper Asia · 2025
The Adoption Of Mobile Augmented Reality In Tourism Industry: Effects On Customer Engagement, Intention To Use And Usage Behaviour
Journal Of Tourism And Services · 2024
Bridging The Gaps In Digital Skills: Employer Insights On Digital Skill Demands, Micro-credentials, And Graduate Employability
Journal of Infrastructure, Policy and Development · 2024
Previous Appointments
Data not available
Administrative Positions
Data not available