Professor Madya Dr. Phang Ing

Professor Madya Dr. Phang Ing

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Phang Ing is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Corporate rebranding, branding, social media, consumer behavior and retailing .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Phang Ing holds Doctorate of Commerce from Waseda University , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

gracep@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doctorate Of Commerce

Waseda University

2015

Mba (marketing)

Universiti Putra Malaysia

2002

Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran

Universiti Kebangsaan Malaysia

2000

Research Collaborators

Research

Projects

5

Active

5

Grants

RM 145,410.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Integrated Marketing Communication

Advertising And Marketing - Marketing Sales and Distribution

Advertising And Marketing - Retail and Wholesale Marketing

Advertising And Marketing - Service Marketing

Advertising And Marketing - Digital Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

30

H-Index

10

Citations

274

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

A study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025)

Leader

2025 - 2026

A study in business events(be) in sabah 2025

Member

2025 - 2026

Profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024)

Member

2024 - 2026

Exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform

Leader

2023 - 2026

Acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.

Member

2022 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 11 to 18 of 18 entries

11.

Phang Ing , Marry Tracy Anak Pawan , Fiffy Hanisdah Binti Saikim (2024) , Developing River Tourism On The Petagas River, Sabah: Understanding Community Perceptions And Potential Level Of Engagement

12.

Phang Ing (2023) , Purchase Intention Of Made-in-china Medical Devices Among Malaysians: Does Coo Effect Work?

13.

Phang Ing (2023) , Exploring The Influence Of Technical And Sensory Factors On Malaysians’ Intention To Adopt Virtual Tours In Heritage Travel

14.

Jennifer Chan Kim Lian , Phang Ing , Tay Kai Xin (2023) , Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach

15.

Phang Ing (2023) , Sustainable Socioeconomic Development Service For Suburban Population: A Case Study In East Malaysia

16.

Phang Ing , Izyanti Binti Awang Razli , Zaiton Osman (2023) , Behind The Choices: Loss Aversion's Impact On Students' Course Selection

17.

Phang Ing (2023) , Unlocking The Secret Of Nfts In China: The Role Of Nft Characteristics Inpurchase Decision Making

18.

Phang Ing (2023) , Consumer Adoption Of On-demand Digital Platforms: An Integrated Model

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