Dr. Lim Ming Fook

Summary

Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.

Education

Stats

Publications:

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Grants:

RM 135,864.00

Scopus Metrics

Scopus Author ID:

57983204500

H-Index:

Documents:

Citations:

279

Research Interests

ADVERTISING AND MARKETING - Advertising Copywriting

ADVERTISING AND MARKETING - Brands Management

ADVERTISING AND MARKETING - Consumer Behaviour

ADVERTISING AND MARKETING - Integrated Marketing Communication

ADVERTISING AND MARKETING - Public Relations in Marketing

ADVERTISING AND MARKETING - Digital Marketing

BUSINESS - Business Management

Latest Grants

Exploring The Impact Of Social Media Influencers' Credibility On Gen Z's Visit Intention Towards F&b Retail Stores

2023 – 2026

Latest Publications

The Effect Of Local Revenue And Revenue Sharing Funds On Local Expenditures

Jurnal Manajemen Bisnis · 2026

Bibliometrics In Business And Finance: Mapping Research And Trends

Bibliometrics in Business and Finance: Mapping Research and Trends · 2025

Defining Resilience Capabilities In Travel Systems

Travel Disruptions: Impacts, Responses and Resilience · 2025

Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah

Journal of Entrepreneurship and Business Innovation · 2025

Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

International Journal of Research and Innovation in Social Science (IJRISS) · 2025

Previous Appointments

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Administrative Positions

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