Dr. Kelvin Yong

Dr. Kelvin Yong

Pusat Penataran Ilmu Dan Bahasa, UMS

Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .

As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Research

Projects

8

Active

8

Grants

RM 92,000.00


Research Interests & Expertise

Education - Entrepreneurship Education and Training

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

6

H-Index

3

Citations

16

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah

No Data

2024 - 2026

Assessing the influence of social media influencers on the purchase behavior of local products in sabah

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 11 entries

1.

Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development

2.

Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

3.

Priscilla Shak Yee Ping , Kelvin Yong , Nor Afifah Bt Yusof , Kamsilawati Binti Kamlun , Brahim Chekima , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.

4.

Priscilla Shak Yee Ping , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kamsilawati Binti Kamlun , Brahim Chekima , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Rafidah Binti Nordin (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia

5.

Brahim Chekima , Kelvin Yong , Suddin Bin Lada , Datu Razali Bin Datu Eranza , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal (2024) , Islamic Fintech: A Bibliometric Analysis Using R

6.

Azaze @ Azizi Bin Haji Abdul Adis , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Kelvin Yong (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

7.

Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Brahim Chekima , Kelvin Yong , Rudy Bin Ansar , Suddin Bin Lada (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia

8.

Suddin Bin Lada , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship

9.

Lim Ming Fook , Rudy Bin Ansar , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohamed Bouteraa (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis

10.

Suddin Bin Lada , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Kelvin Yong , Rafidah Binti Nordin , Rudy Bin Ansar (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework


Page 1 of 2

Previous Next