Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
No education data available
Projects
13
Active
13
Grants
RM 207,864.00
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
NOTE: N/A = Data not available, 0 = Data not completed
Documents
31
H-Index
13
Citations
1,320
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 43 entries
Brahim Chekima (2026) , Artificial Intelligence Adoption In The Malaysian Insurance Sector: An Integrated Toe–utaut Framework Analysis
Brahim Chekima (2026) , Empirical Analysis Of Blockchain Integration And Esg Moderation In Sustainable Digital Transformation: Evidence From The Banking Sector
Brahim Chekima , Tini Maizura Mohtar (2025) , A Bibliometric Analysis Of Work–family Balance: Trends, Themes, And Future Directions (2000–2024)
Brahim Chekima (2025) , Assessing The Growth And Spatial-temporal Evolution Of China's Digital Economy
Brahim Chekima , Faerozh Bin Madli , Suddin Bin Lada (2025) , Brand Personality And Brand Loyalty Relationship In Cosmeceuticals: Understanding The Moderating Influence Of Brand Trust
Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Lim Ming Fook , Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
Brahim Chekima , Kelvin Yong , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Priscilla Shak Yee Ping , Suddin Bin Lada , Lim Ming Fook (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Lim Ming Fook , Brahim Chekima (2025) , Examining Green Brand Approaches In Promoting New Electric Vehicles
Lim Ming Fook , Rudy Bin Ansar , Kelvin Yong , Suddin Bin Lada , Brahim Chekima , Nor Afifah Bt Yusof (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
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