Dr. Lim Ming Fook
Dr. Lim Ming Fook
Fakulti Perniagaan, Ekonomi Dan Perakaunan · Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
limmf@ums.edu.my
Summary

Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.

Dr. Lim Ming Fook holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah · 2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah · 2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah · 2012
Stats
Publications:
38
Projects:
8
Grants:
RM 135,864.00
Scopus Metrics
Scopus Author ID:
57983204500
H-Index:
7
Documents:
16
Citations:
278
Research Interests
ADVERTISING AND MARKETING - Advertising Copywriting
ADVERTISING AND MARKETING - Brands Management
ADVERTISING AND MARKETING - Consumer Behaviour
ADVERTISING AND MARKETING - Integrated Marketing Communication
ADVERTISING AND MARKETING - Public Relations in Marketing
ADVERTISING AND MARKETING - Digital Marketing
BUSINESS - Business Management
Latest Grants
Exploring The Impact Of Social Media Influencers' Credibility On Gen Z's Visit Intention Towards F&b Retail Stores
2023 – 2026
Latest Publications
The Effect Of Local Revenue And Revenue Sharing Funds On Local Expenditures
Jurnal Manajemen Bisnis · 2026
Bibliometrics In Business And Finance: Mapping Research And Trends
Bibliometrics in Business and Finance: Mapping Research and Trends · 2025
Defining Resilience Capabilities In Travel Systems
Travel Disruptions: Impacts, Responses and Resilience · 2025
Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Journal of Entrepreneurship and Business Innovation · 2025
Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
International Journal of Research and Innovation in Social Science (IJRISS) · 2025
Previous Appointments
Data not available
Administrative Positions
Data not available