Dr. Wong Ling Chai

Dr. Wong Ling Chai

Fakulti Kewangan Antarabangsa Labuan, UMS

Dr. Wong Ling Chai is a distinguished researcher at Fakulti Kewangan Antarabangsa Labuan, University Malaysia Sabah.

As a member of Fakulti Kewangan Antarabangsa Labuan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Wong Ling Chai holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

lingchaiwong@ums.edu.my

Academic Department

Fakulti Kewangan Antarabangsa Labuan, UMS

Appointed Department

Fakulti Kewangan Antarabangsa Labuan, UMS

Education

Doktor Falsafah (ph.d)

Universiti Malaysia Sabah

2019

Research Collaborators

Research

Projects

2

Active

2

Grants

RM 22,000.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Integrated Marketing Communication

Advertising And Marketing - Retail and Wholesale Marketing

Advertising And Marketing - Service Marketing

Advertising And Marketing - Strategic Marketing and Purchasing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

15

H-Index

6

Citations

90

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?

Leader

2024 - 2025

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 4 of 4 entries

1.

Wong Ling Chai (2025) , Enhancing Digital Technology Graduates' Employability In The Fourth Industrial Revolution From Employers' Perspective

2.

Wong Ling Chai (2024) , Bridging The Gaps In Digital Skills: Employer Insights On Digital Skill Demands, Micro-credentials, And Graduate Employability

3.

Wong Ling Chai (2024) , The Adoption Of Mobile Augmented Reality In Tourism Industry: Effects On Customer Engagement, Intention To Use And Usage Behaviour

4.

Wong Ling Chai , Lim Ming Fook (2024) , An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System