Professor Madya Dr. Suddin Bin Lada

Professor Madya Dr. Suddin Bin Lada

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Suddin Bin Lada is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making. .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Suddin Bin Lada holds Doctor of Philosophy (Management) from Universiti Putra Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

suddin@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doctor Of Philosophy (management)

Universiti Putra Malaysia

2015

Sarjana Pengurusan Perniagaan (mba)

Universiti Putra Malaysia

2002

Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian

Universiti Utara Malaysia

1997

Research Collaborators

BRAHIM CHEKIMA

BRAHIM CHEKIMA

30 publications

RUDY BIN ANSAR

RUDY BIN ANSAR

30 publications

LIM MING FOOK

LIM MING FOOK

20 publications

FAEROZH BIN MADLI

FAEROZH BIN MADLI

15 publications

MOHD. RAHIMIE BIN ABD. KARIM

MOHD. RAHIMIE BIN ABD. KARIM

13 publications

Research

Projects

21

Active

21

Grants

RM 457,044.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Strategic Marketing and Purchasing

Advertising And Marketing - Digital Marketing

Advertising And Marketing - Halal Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

42

H-Index

12

Citations

966

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

A ligning connectivity and development : evaluating jendela's impact in rural sabah communities with infrastructure gaps

Member

2025 - 2026

Positoning 5g as a public utulity in sabah strategies for inclusive and impactful connectivity

Leader

2025 - 2026

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)

Leader

2025 - 2027

Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)

Member

2025 - 2027

Kajian aspirasi pengundi sabah menjelang prn-17

Member

2025 - 2026

Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps

Member

2025 - 2027

Cost of living and inflation in sabah (malaysia) and tarakan (indonesia): a cross-border economic analysis

Member

2025 - 2027

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing.

Member

2024 - 2026

A new e-marketing framework by incorporting chatgpt in tourism businesses

Member

2024 - 2026

Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic

Member

2023 - 2026

A multi-analytical approach to studying motivations to use fintech services among malaysian

Member

2023 - 2025

Building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs)

Member

2023 - 2025

Developing a sustainable community based ecotourism monitoring system with economic values for stakeholders.

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.

Member

2023 - 2026

Dana inovasi sekolah tenom, nabawan dan pensiangan

Leader

2020 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 71 entries

1.

Samsulbahri Bin Mohd Nasir , Suddin Bin Lada , Joehan Joehari William , Kasim Hj Mansor , Wong Hock Tsen , Mohamad I'sa Bin Abd Jalil , Ahmad Aizuddin Bin Hamzah , Shariff Umar Bin Shariff Abd. Kadir (2025) , Analysing The Behavior Of Fiscal Policy In Malaysia

2.

Suddin Bin Lada , Rosle @ Awang Bin Mohidin (2025) , The Influence Of Menu Diversity, Price Perception, Social Media On Repurchase Interest Through Customer Satisfaction Of Msmes In Gado-gado, Ketoprak, Karedok Traditional Foods In South Tangerang, Indonesia

3.

Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation

4.

Debbra Toria Anak Nipo , Saizal Bin Pinjaman , Jaratin Bin Lily , Suddin Bin Lada , Chew Tze Cheng @ Nur Alesha Chew (2025) , Configuring Internationalisation Readiness: An Fsqca Study Of Sabah’s Smes

5.

Debbra Toria Anak Nipo , Suddin Bin Lada , Noor Fzlinda Binti Fabeil , Ang Hong Loong (2025) , A Quantitative Assessment Of Blockchain Technology Intention Among Manufacturing Companies In Sichuan, China

6.

Noor Fzlinda Binti Fabeil , Debbra Toria Anak Nipo , Suddin Bin Lada (2025) , A Quantitative Assessment Of Blockchain Technology Intention Among Manufacturing Companies In Sichuan, China

7.

Dean Nelson Mojolou , Mat Salleh @ Salleh Bin Wahab , Ag. Kaifah Riyard Bin Kiflee , Yuzainy Janin , Suddin Bin Lada , Faerozh Bin Madli (2025) , The Symbiotic Evolution Of Ai And Media: A Technological Leap In Knowledge Sharing And Decision-making

8.

Joehan Joehari William , Suddin Bin Lada , Rafidah Binti Nordin , Jasman Bin Bandar , Abdul Said Bin Ambotang , Syahrul Nizam Bin Salam (2025) , The Influence Of Demographic Factors On Agricultural Entrepreneurial Skills Among Rural Youth In Sabah: A Mixed-methods Study

9.

Samsulbahri Bin Mohd Nasir , Suddin Bin Lada , Joehan Joehari William , Jasman Bin Bandar , Syahrul Nizam Bin Salam (2025) , Intrinsic And Extrinsic Factors Contributing To The Success Of Javanese Food Entrepreneurs In Kota Kinabalu, Sabah

10.

Suddin Bin Lada , Faerozh Bin Madli (2025) , Determinants Of Functional Food Consumption Intention Among Senior Citizens In Sabah, Malaysia: A Theory Of Planned Behavior Perspective

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