Dr. Kelvin Yong

Dr. Kelvin Yong

Pusat Penataran Ilmu Dan Bahasa, UMS

Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .

As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

kelvinyong@ums.edu.my

Academic Department

Pusat Penataran Ilmu Dan Bahasa, UMS

Appointed Department

Pusat Penataran Ilmu Dan Bahasa, UMS

Education

Ijazah Doktor Falsafah (keusahawanan)

Universiti Malaysia Sabah

2020

Ijazah Sarjana Dalam Pentadbiran Perniagaan (mba)

Universiti Malaysia Sabah

2013

Ijazah Sarjana Muda Perniagaan Dengan Kepujian (keusahawanan)

Universiti Malaysia Sabah

2012

Research Collaborators

Research

Projects

8

Active

8

Grants

RM 92,000.00

Research Interests & Expertise

Education - Entrepreneurship Education and Training

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

6

H-Index

3

Citations

16

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah

No Data

2024 - 2026

Assessing the influence of social media influencers on the purchase behavior of local products in sabah

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 11 entries

1.

Kelvin Yong , Rudy Bin Ansar , Suddin Bin Lada , Nor Afifah Bt Yusof , Lim Ming Fook , Brahim Chekima (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

2.

Nor Afifah Bt Yusof , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development

3.

Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Kamsilawati Binti Kamlun , Brahim Chekima (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.

4.

Priscilla Shak Yee Ping , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia

5.

Mohd. Rahimie Bin Abd. Karim , Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

6.

Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Brahim Chekima , Kamsilawati Binti Kamlun (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship

7.

Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis

8.

Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Suddin Bin Lada , Rafidah Binti Nordin , Rudy Bin Ansar , Kelvin Yong , Brahim Chekima (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework

9.

Suddin Bin Lada , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia

10.

Suddin Bin Lada , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Datu Razali Bin Datu Eranza , Brahim Chekima , Kelvin Yong , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof (2024) , Islamic Fintech: A Bibliometric Analysis Using R

Page 1 of 2

Previous Next