Dr. Zurina Binti Patrick
Fakulti Kewangan Antarabangsa Labuan, UMS
Dr. Zurina Patrick has a Bachelor of International Marketing from Universiti Malaysia Sabah and a Master of Administration (MBA) and Doctor of Philosophy (Ph.D.) in Marketing from Universiti Teknologi Malaysia. She is a senior lecturer at Labuan Faculty of International Finance, Universiti Malaysia Sabah. Her educational background in International Marketing, Business Administration, and Marketing has given her a broad base from which to approach several topics in her field. Her central area of teaching and research interests are marketing, e-commerce, brand management, introduction to international business, research methodology in international marketing, online marketing, technology adoption, new venture creation, bibliometric analysis, and quantitative research where her intellectual contributions can be found. She can be reached at zurina.patrick@ums.edu.my for any inquiries.
Contact Information
Academic Department
Fakulti Kewangan Antarabangsa Labuan, UMS
Appointed Department
Fakulti Kewangan Antarabangsa Labuan, UMS
Education
Doktor Falsafah
Universiti Teknologi Malaysia, Skudai
2021
Sarjana Pentadbiran Perniagaan
Universiti Teknologi Malaysia, Skudai
2018
Ijazah Sarjana Muda Pemasaran Antarabangsa Dengan Kepujian
Universiti Malaysia Sabah
2015
Sijil Matrikulasi
Kolej Matrikulasi Labuan
2012
Sijil Pelajaran Malaysia
Sekolah Menengah Bantuan Penuh Kerajaan
2011
Penilaian Menengah Rendah
Sekolah Menengah Bantuan Penuh Kerajaan
2008
Research Collaborators
Research
Projects
6
Active
2
Grants
RM 92,876.65
Research Interests & Expertise
No expertise areas available
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
3
H-Index
2
Citations
15
Affiliation
Labuan Faculty of International Finance, Universiti Malaysia Sabah
Research listing
Current Research Projects
Determining factors influencing consumers' purchase intention of electric vehicles in labuan and sabah.
Member
2023 - 2026
Impact of globalisation on islamic banking system productivity in selected middle east banking industry
Member
2022 - 2025
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 4 of 4 entries
Andrew Saw Tek Wei , Zurina Binti Patrick , Geoffrey Harvey Tanakinjal , Alesia Sigang Gugkang (2025), Exploring The Influence Of Online Marketing And Its Impact On Business In Post-covid-19: A Conceptual Paper On Sabah Tourism Industry
Zurina Binti Patrick , Andrew Saw Tek Wei , Geoffrey Harvey Tanakinjal , Alesia Sigang Gugkang (2024), The Influence Of Online Marketing And Its Impact On Business In Post-covid-19: Sabah Tourism Industry.
Zurina Binti Patrick , Emily Yapp Hon Tshin (2024), Social Media Influencers Effectiveness Among Millennials And Generation Z In Malaysia: A Conceptual Framework
Andrew Saw Tek Wei , Ribed Vianneca W. Jubilee , Zurina Binti Patrick (2024), Globalization Dynamics: Enhancing Productivity, Efficiency, And Performance Of Islamic Banking In The Middle East