Dr. Nor Afifah Bt Yusof is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Nor Afifah Bt Yusof holds Doktor Falsafah (Ph.D) from Lain-lain , among other qualifications, and has established themselves as a respected expert in their field.