Dr. Lai Che Ching @ Abdul Latif

Dr. Lai Che Ching @ Abdul Latif

Fakulti Sains Sosial dan Kemanusiaan, UMS

Contact Information

Academic Department

Fakulti Sains Sosial dan Kemanusiaan

Appointed Department

Fakulti Sains Sosial dan Kemanusiaan

Education

Ph.d Komunikasi Massa

Universiti Putra Malaysia

2019

Master Of Science In Public Relations

Striling University, Uk

2002

Sarjana Muda Sains Sosial Dengan Kepujian (Komunikasi)

Universiti Malaysia Sabah

1999

Research

Publications

Total Publications by Year

Total publications by calendar year
Year Publications
2013 1
2016 1
2017 3
2019 1
2020 1
2022 7
2023 2
2024 1
2025 4

Scopus Metrics

Scopus Profile

Documents

4

H-Index

2

Citations

28

Institutional

21

Research listing

Completed and ongoing projects

Showing 1 to 5 of 16 entries

SUPPORTING SUSTAINABLE ACCESS TO SEXUAL AND REPRODUCTIVE HEALTH SERVICES PARTICULARLY FAMILY PLANNING FOR WOMEN IN SABAH AT RISK OF BEING LEFT BEHIND

Leader

2026 - 2026

KAJIAN PENERIMAAN KEMPEN AGENDA NASIONAL MALAYSIA SIHAT (ANMS) DALAM KALANGAN BELIA DI UNIVERSITI MALAYSIA SABAH

Member

2025 - 2025

ISU-ISU PRIORITI DAN TAHAP KEPUASAN TERHADAP TADBIR URUS KERAJAAN DI SABAH

Member

2023 - 2025

UNDERSTANDING SULU CLAIMS ON SABAH

Leader

2023 - 2023

ISU DAN CABARAN PELAKSANAAN #UNDI18 DI MALAYSIA: SUATU KAJIAN AWAL

Member

2022 - 2024

Publications listing

Note: publication data for the last 3 years will be displayed

Showing 1 to 5 of 5 entries

1.

LAI CHE CHING @ ABDUL LATIF (2025), An intelligent approach of analyzing noise in media communication using noise theory

2.

LAI CHE CHING @ ABDUL LATIF (2025), Exploration of Xi 'an City image communication strategy in new media era

3.

LAI CHE CHING @ ABDUL LATIF (2025), Impact of public opinion noise on Xi'an city image in the new media era: Taking Xi'an release as an example

4.

LAI CHE CHING @ ABDUL LATIF (2025), The impact of perceived usefulness on corporate reputation toward online business platform

5.

LAI CHE CHING @ ABDUL LATIF (2024), Optimize urban infrastructure planning based on big data and enhance Xi'an's urban image