Dr. Suaini Binti Sura
Fakulti Komputeran Dan Informatik, UMS
Dr. Suaini Binti Sura is a distinguished researcher at Fakulti Komputeran Dan Informatik, University Malaysia Sabah. Their research focuses on Social Computing (Include Electronic and Social Commerce), Data Mining (Include Machine Leaning) and Technology Adoption (include AR , VR) .
As a member of Fakulti Komputeran Dan Informatik, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Suaini Binti Sura holds Ijazah Doktor Falsafah dalam Sistem Maklumat from Hanyang University, Seoul, Korea , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Komputeran Dan Informatik, UMS
Appointed Department
Fakulti Komputeran Dan Informatik, UMS
Education
Ijazah Doktor Falsafah Dalam Sistem Maklumat
Hanyang University, Seoul, Korea
2017
Sarjana Sains Komputer
Universiti Putra Malaysia
2007
Sarjana Muda Sains Pengajian Maklumat (kepujian) (pengurusan Sistem Maklumat)
Universiti Teknologi MARA, Cawangan Shah Alam
2002
American Degree Program
Pusat Pendidikan Persediaan
1999
Sijil Pelajaran Malaysia
Sekolah Menengah Bantuan Penuh Kerajaan
1995
Research Collaborators
Research
Projects
12
Active
4
Grants
RM 464,490.00
Research Interests & Expertise
Information And Communication Technology (ict) - Social Computing (Including Personalised Digital Computing)
Information And Communication Technology (ict) - Data Mining
Information And Communication Technology (ict) - Information System Implementation and Adoption
Information And Communication Technology (ict) - Management Information System
Information And Communication Technology (ict) - Social Impact of ICT (Including ICT for Social Transformation, Digital Divide and E-Inclusion-Community, Social Impact of IT on Youth, Telecommuting and Teleworking)
Information And Communication Technology (ict) - Virtual Reality
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
21
H-Index
7
Citations
201
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Si ular
Member
2025 - 2026
Pembangunan platform pendidikan, penilaian dan pemantauan esg (esg-eamp)
Member
2025 - 2026
Educational robotics to promote stem learning.
Member
2024 - 2027
Ai strategy for sabah: adoption opportunities and challenges, policy framework and actions for state government
Member
2024 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 4 of 4 entries
Suaini Binti Sura , Lai Po Hung (2026), Serendipitous Recommendations For Handicraft Store Discovery In Social Commerce Using A Genetic Algorithm With Adaptive Selection
Ryan Macdonell Andrias , Suaini Binti Sura , Wan Nooraishya Binti Wan Ahmad , Dg. Senandong Binti Ajor , Nooralisa Binti Mohd Tuah , Ahmad Rizal Bin Ahmad Rodzuan (2025), Assessing The User Experience Of Marker-based 3d Webar Applications Using User Experience Questionnaire (ueq)
Suaini Binti Sura , Lai Po Hung (2025), Improving The Accuracy Of Tourism Recommendation System Based On Neural Collaborative Filtering
Suaini Binti Sura , Lai Po Hung (2025), Harnessing Bert For Semantic Understanding In Tourism Recommendation Engines