Dr. Suaini Binti Sura

Fakulti Komputeran Dan Informatik, UMS

Social Computing (Include Electronic and Social Commerce), Data Mining (Include Machine Leaning) and Technology Adoption (include AR & VR)

Email Scopus Profile

Contact Information

su_sura@ums.edu.my

Academic Department

Fakulti Komputeran Dan Informatik

Appointed Department

Fakulti Komputeran Dan Informatik

Education

Ijazah Doktor Falsafah Dalam Sistem Maklumat

Hanyang University, Seoul, Korea

2017

Sarjana Sains Komputer

Universiti Putra Malaysia

2007

Sarjana Muda Sains Pengajian Maklumat (Kepujian) (Pengurusan Sistem Maklumat)

Universiti Teknologi Mara, Cawangan Shah Alam

2002

Research Collaborators

Nooralisa Binti Mohd Tuah

12 projects

Goh Say Leng

7 projects

Chin Pei Yee

6 projects

Lai Po Hung

6 projects

Research

Projects

Active

Grants

RM 514,490.00

Research Interests & Expertise

Data Mining

Information System Implementation and Adoption

Management Information System

Social Computing (Including Personalised Digital Computing)

Social Impact of ICT (Including ICT for Social Transformation, Digital Divide and E-Inclusion-Community, Social Impact of IT on Youth, Telecommuting and Teleworking)

Virtual Reality

Publications

Total Publications by Year

Total publications by calendar year
Year	Publications
2008	3
2011	1
2015	2
2017	1
2018	2
2019	3
2020	2
2021	1
2022	2
2023	3
2024	1
2025	6
2026	1

Scopus Metrics

Scopus Profile

Documents

H-Index

Citations

203

Institutional

Research listing

Completed and ongoing projects

Showing 1 to 5 of 13 entries

MIGRASI IMPLEMENTASI PLATFORM PKSlestari

Member

2026 - 2026

SI ULAR

Member

2025 - 2026

PEMBANGUNAN PLATFORM PENDIDIKAN, PENILAIAN DAN PEMANTAUAN ESG (ESG-EAMP)

Member

2025 - 2026

EDUCATIONAL ROBOTICS TO PROMOTE STEM LEARNING.

Member

2024 - 2027

AI STRATEGY FOR SABAH: ADOPTION OPPORTUNITIES AND CHALLENGES, POLICY FRAMEWORK AND ACTIONS FOR STATE GOVERNMENT

Member

2024 - 2026

Publications listing

Note: publication data for the last 3 years will be displayed

Showing 1 to 4 of 4 entries

SUAINI BINTI SURA , LAI PO HUNG (2026), Serendipitous recommendations for handicraft store discovery in social commerce using a genetic algorithm with adaptive selection

RYAN MACDONELL ANDRIAS , SUAINI BINTI SURA , NOORALISA BINTI MOHD TUAH , DG. SENANDONG BINTI AJOR , AHMAD RIZAL BIN AHMAD RODZUAN , WAN NOORAISHYA BINTI WAN AHMAD (2025), Assessing the user experience of marker-based 3D webar applications using user experience questionnaire (UEQ)

SUAINI BINTI SURA , LAI PO HUNG (2025), Harnessing BERT for semantic understanding in tourism recommendation engines

LAI PO HUNG , SUAINI BINTI SURA (2025), Improving the accuracy of tourism recommendation system based on neural collaborative filtering