Professor Madya Dr. Suddin Bin Lada

Professor Madya Dr. Suddin Bin Lada

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Suddin Bin Lada is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making. .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Suddin Bin Lada holds Doctor of Philosophy (Management) from Universiti Putra Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

suddin@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doctor Of Philosophy (management)

Universiti Putra Malaysia

2015

Sarjana Pengurusan Perniagaan (mba)

Universiti Putra Malaysia

2002

Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian

Universiti Utara Malaysia

1997

Research Collaborators

BRAHIM CHEKIMA

BRAHIM CHEKIMA

30 publications

RUDY BIN ANSAR

RUDY BIN ANSAR

30 publications

LIM MING FOOK

LIM MING FOOK

20 publications

FAEROZH BIN MADLI

FAEROZH BIN MADLI

15 publications

MOHD. RAHIMIE BIN ABD. KARIM

MOHD. RAHIMIE BIN ABD. KARIM

13 publications

Research

Projects

21

Active

21

Grants

RM 457,044.00

Research Interests & Expertise

Advertising And Marketing - Brands Management

Advertising And Marketing - Strategic Marketing and Purchasing

Advertising And Marketing - Digital Marketing

Advertising And Marketing - Halal Marketing

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

42

H-Index

12

Citations

969

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

A ligning connectivity and development : evaluating jendela's impact in rural sabah communities with infrastructure gaps

Member

2025 - 2026

Positoning 5g as a public utulity in sabah strategies for inclusive and impactful connectivity

Leader

2025 - 2026

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)

Leader

2025 - 2027

Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)

Member

2025 - 2027

Kajian aspirasi pengundi sabah menjelang prn-17

Member

2025 - 2026

Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps

Member

2025 - 2027

Cost of living and inflation in sabah (malaysia) and tarakan (indonesia): a cross-border economic analysis

Member

2025 - 2027

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Member

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing.

Member

2024 - 2026

A new e-marketing framework by incorporting chatgpt in tourism businesses

Member

2024 - 2026

Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic

Member

2023 - 2026

A multi-analytical approach to studying motivations to use fintech services among malaysian

Member

2023 - 2025

Building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs)

Member

2023 - 2025

Developing a sustainable community based ecotourism monitoring system with economic values for stakeholders.

Member

2023 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.

Member

2023 - 2026

Dana inovasi sekolah tenom, nabawan dan pensiangan

Leader

2020 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 21 to 30 of 71 entries

21.

Suddin Bin Lada , Ahmad Shakani Bin Abdullah , Ang Hong Loong (2025) , A Prisma-guided Systematic Review Of Business Model Innovation In The Hospitality Sector

22.

Suddin Bin Lada , Saizal Bin Pinjaman (2025) , Analyzing The Influence Of Macroeconomic Variables On Tourism Receipts In Oic Countries: A Quantile Analysis Approach Across Varying Income Levels

23.

Siti Hajar Binti Samsu , Suddin Bin Lada , Wong Sing Yun (2025) , Household Consumption Function Under Permanent Income Hypothesis: A Bibliometric Analysis Using R

24.

Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship

25.

Hanudin Bin Amin , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market

26.

Brahim Chekima , Suddin Bin Lada (2024) , A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?

27.

Kelvin Yong , Suddin Bin Lada , Rafidah Binti Nordin , Brahim Chekima , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework

28.

Suddin Bin Lada , Yuzainy Janin , Faerozh Bin Madli , Adi Bin Jafar , Shaierah Binti Gulabdin , Azaze @ Azizi Bin Haji Abdul Adis , Wong Sing Yun (2024) , Artificial Intelligence And Public Health Context: What We Should Know?

29.

Suddin Bin Lada (2024) , Unlocking The Potential For Problem Solving Creativity Through Transformational Leadership

30.

Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada , Mohd Noor Hidayat Bin Jimainal , Faerozh Bin Madli , Kelvin Yong , Nor Afifah Bt Yusof , Ramraini Bte Ali Hassan (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups

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