Dr. Tay Kai Xin

Dr. Tay Kai Xin

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Contact Information

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Universiti Sains Malaysia

2018

Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)

Universiti Malaysia Sabah

2012

Research Collaborators

Research

Projects

7

Active

3

Grants

RM 254,207.00


Research Interests & Expertise

Tourism And Hospitality - Tourism Management

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed


Scopus Metrics

Scopus Profile

Documents

16

H-Index

5

Citations

85

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Navigating the future – sustainability and survival of tourism business

Leader

2025 - 2026

Study on the tourism impact of kaamatan harvest festival tourist requirment and economic opportunities in sabah

Member

2025 - 2026

A new e-marketing framework by incorporting chatgpt in tourism businesses

Leader

2024 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 21 to 30 of 30 entries

21.

Tay Kai Xin , Jennifer Chan Kim Lian , Tay Kai Xin , Jennifer Chan Kim Lian (2023) , Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?

22.

Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2023) , Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach

23.

Tay Kai Xin , Jennifer Chan Kim Lian , Tay Kai Xin , Jennifer Chan Kim Lian (2023) , Travel Confidence Reviving Tourism Industry: Is The Vaccination A Solution?

24.

Tay Kai Xin , Jennifer Chan Kim Lian , Jennifer Chan Kim Lian , Tay Kai Xin (2023) , An Analysis Of Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Measures And Recommendations

25.

Tay Kai Xin , Jennifer Chan Kim Lian , Tay Kai Xin , Jennifer Chan Kim Lian (2023) , Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?

26.

Tay Kai Xin , Tay Kai Xin (2023) , Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia

27.

Tay Kai Xin , Jennifer Chan Kim Lian , Jennifer Chan Kim Lian , Tay Kai Xin (2023) , An Analysis Of The Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Mitigation Measures And Recommendations

28.

Tay Kai Xin , Jennifer Chan Kim Lian , Jennifer Chan Kim Lian , Tay Kai Xin (2023) , An Analysis Of Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Measures And Recommendations

29.

Tay Kai Xin , Tay Kai Xin (2023) , Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia

30.

Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2023) , Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach


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