Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doktor Falsafah (ph.d)
Universiti Sains Malaysia
2018
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)
Universiti Malaysia Sabah
2012
Projects
7
Active
3
Grants
RM 254,207.00
Tourism And Hospitality - Tourism Management
NOTE: N/A = Data not available, 0 = Data not completed
Documents
16
H-Index
5
Citations
85
Affiliation
Universiti Malaysia Sabah
Navigating the future – sustainability and survival of tourism business
Leader
2025 - 2026
Study on the tourism impact of kaamatan harvest festival tourist requirment and economic opportunities in sabah
Member
2025 - 2026
A new e-marketing framework by incorporting chatgpt in tourism businesses
Leader
2024 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 21 to 30 of 30 entries
Tay Kai Xin , Jennifer Chan Kim Lian , Tay Kai Xin , Jennifer Chan Kim Lian (2023) , Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?
Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2023) , Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach
Tay Kai Xin , Jennifer Chan Kim Lian , Tay Kai Xin , Jennifer Chan Kim Lian (2023) , Travel Confidence Reviving Tourism Industry: Is The Vaccination A Solution?
Tay Kai Xin , Jennifer Chan Kim Lian , Jennifer Chan Kim Lian , Tay Kai Xin (2023) , An Analysis Of Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Measures And Recommendations
Tay Kai Xin , Jennifer Chan Kim Lian , Tay Kai Xin , Jennifer Chan Kim Lian (2023) , Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?
Tay Kai Xin , Tay Kai Xin (2023) , Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia
Tay Kai Xin , Jennifer Chan Kim Lian , Jennifer Chan Kim Lian , Tay Kai Xin (2023) , An Analysis Of The Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Mitigation Measures And Recommendations
Tay Kai Xin , Jennifer Chan Kim Lian , Jennifer Chan Kim Lian , Tay Kai Xin (2023) , An Analysis Of Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Measures And Recommendations
Tay Kai Xin , Tay Kai Xin (2023) , Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia
Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2023) , Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach
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