Expertise Directory

INFORMATION

	*Academic Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	*Appointed Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	gracep@ums.edu.my

EDUCATION

SCOPUS METRICS

Documents	:	30
H-Index	:	9
Citations	:	212
Affiliation	:	Universiti Malaysia Sabah

Scopus Profile

NOTE : N/A : Data not available, 0 : Data not completed

RESEARCH PROJECT

PUBLICATION

115

RESEARCH GRANT (MYR)

588,920.00

RESEARCH INTEREST

Corporate rebranding, branding, social media, consumer behavior and retailing

Showing 1 to 6 of 6 entries

	CATEGORY	AREA
1.	Economics, Business And Management	Brands Management
2.	Economics, Business And Management	Communications
3.	Economics, Business And Management	Consumer Behaviour
4.	Economics, Business And Management	Promotion
5.	Economics, Business And Management	Retailing
6.	Economics, Business And Management	Service Marketing

Showing 1 to 10 of 17 entries


1.	a study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025) Leader , 01-05-2025 until 31-08-2025
2.	a study in business events(be) in sabah 2025 Member , 01-02-2025 until 31-08-2025
3.	profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024) Member , 26-08-2024 until 01-11-2025
4.	exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform Leader , 15-09-2023 until 15-09-2025
5.	acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements. Member , 07-09-2022 until 06-09-2023
6.	developing and promoting sustainable river tourism products and services along petagas-putatan river, sabah Member , 01-07-2021 until 01-01-2024
7.	development of food products incorporated with moringa oleifera leaf powder for improving food and nutrition security Member , 01-09-2020 until 02-01-2024
8.	post covid-19: the impacts on small and medium sized grocery retail markets and consumers’ consumptions patterns Leader , 01-06-2020 until 04-06-2022
9.	towards an effective research and innovation output commercialisation ecosystem Member , 20-08-2019 until 22-05-2022
10.	developing and promoting sustainable river tourism products and services along petagas -putatan river, sabah. Member , 01-07-2019 until 28-05-2021

NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 16 entries


1.	Phang Ing (2025), Impact Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps: The Moderating Role Of Gender
2.	Zaiton Osman , Phang Ing , Izaan Azyan Bin Abdul Jamil (2025), Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education
3.	Phang Ing (2025), How Nfts Contribute To Consumers’ Purchase Intention Towards Luxury Fashion Physical Products
4.	Fiffy Hanisdah Binti Saikim , Phang Ing , Marry Tracy Anak Pawan (2024), Developing River Tourism On The Petagas River, Sabah: Understanding Community Perceptions And Potential Level Of Engagement
5.	Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students
6.	Tay Kai Xin , Jennifer Chan Kim Lian , Phang Ing (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
7.	Phang Ing (2024), Building Brand Attachment In China’s Luxury Fashion Industry: The Role Of Nft Characteristics
8.	Phang Ing (2024), How Nfts Contribute To Consumers’ Purchase Intention Towards Luxury Fashion Physical Products
9.	Zaiton Osman , Phang Ing (2024), Adapting To The Gig Economy: Determinants Of Financial Resilience Among “giggers”
10.	Phang Ing (2023), Purchase Intention Of Made-in-china Medical Devices Among Malaysians: Does Coo Effect Work?

Showing 1 to 2 of 2 entries


1.	Fiffy Hanisdah Binti Saikim , Marry Tracy Anak Pawan , Phang Ing (2024), Developing River Tourism On The Petagas River, Sabah
2.	Zaiton Osman , Andi Tamsang Binti Andi Kele , Phang Ing , Izyanti Binti Awang Razli (2023), Survival Of The Fittest? Survival Adaptations To The Covid-19 Pandemic: A Qualitative Study On Independent Hotels

Showing 1 to 1 of 1 entries


1.	Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2023), Malaysian Readiness For Bridge Employment

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	Doctorate of Commerce, Waseda University , 2015
	MBA (MARKETING), Universiti Putra Malaysia , 2002
	IJAZAH SARJANA MUDA DENGAN KEPUJIAN DALAM PEMASARAN, Universiti Kebangsaan Malaysia , 2000