Professor Madya Dr. Phang Ing
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Corporate rebranding, branding, social media, consumer behavior and retailing
Research profile
Research and publication record
Scholarly output, research projects, interests, and collaboration drawn from SMPPI .
Research impact
11
Scopus h-index
32
Scopus-indexed documents
311
Citations
123
Institutional publications
Published output by year
-
11
2021
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15
2022
-
9
2023
-
8
2024
-
5
2025
-
5
2026
Research funding
RM 743,131.00
27 research projects
Research collaborators
38
Co-authors and research teammates
Publications
Published works from the last three years
Research projects
Completed and ongoing projects