Professor Madya Dr. Phang Ing
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Phang Ing is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Corporate rebranding, branding, social media, consumer behavior and retailing .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Phang Ing holds Doctorate of Commerce from Waseda University , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctorate Of Commerce
Waseda University
2015
Mba (marketing)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran
Universiti Kebangsaan Malaysia
2000
Research Collaborators
Research
Projects
27
Active
5
Grants
RM 743,131.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Marketing Sales and Distribution
Advertising And Marketing - Retail and Wholesale Marketing
Advertising And Marketing - Service Marketing
Advertising And Marketing - Digital Marketing
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
32
H-Index
11
Citations
303
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
A study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025)
Leader
2025 - 2026
A study in business events(be) in sabah 2025
Member
2025 - 2026
Profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024)
Member
2024 - 2026
Exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform
Leader
2023 - 2026
Acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.
Member
2022 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 22 entries
Phang Ing (2026), Exploring Customer Delight And Loyalty In Blind Box Consumers: A Multi-group Sor Model Analysis Of China's First-tier Cities
Phang Ing , Zaiton Osman (2026), Impulse Buying In Live Streaming: Value Determinants And Self-control
Phang Ing , Zaiton Osman (2025), Impulse Buying In Live Streaming: Value Determinants And Self-control
Phang Ing , Zaiton Osman , Izaan Azyan Bin Abdul Jamil (2025), Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education
Phang Ing (2025), Are Trust And Its Dimensions Important In Influencing Gen Z’s Impulse Buying In Live-streaming Commerce? A Trust Transfer Theory Perspective.
Phang Ing (2025), Are Trust And Its Dimensions Important In Influencing Gen Z's Impulse Buying In Live-streaming Commerce? A Trust Transfer Theory Perspective
Zaiton Osman , Phang Ing , Izyanti Binti Awang Razli (2025), My Life At Malaysian Public University: Satisfaction And Challenges Of International Learners
Phang Ing (2025), Impact Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps: The Moderating Role Of Gender
Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
Zaiton Osman , Phang Ing , Izyanti Binti Awang Razli (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students
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