Professor Madya Dr.
Phang Ing
INFORMATION
| | Academic Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | Appointed Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | gracep@ums.edu.my |
EDUCATION
Education History
| Doctorate of Commerce, Waseda University , 2015 | |
| MBA (MARKETING), Universiti Putra Malaysia , 2002 | |
| IJAZAH SARJANA MUDA DENGAN KEPUJIAN DALAM PEMASARAN, Universiti Kebangsaan Malaysia , 2000 |
SCOPUS METRICS
| Documents | : | 30 |
| H-Index | : | 10 |
| Citations | : | 236 |
| Affiliation | : | Universiti Malaysia Sabah |
NOTE : N/A : Data not available, 0 : Data not completed
RESEARCH PROJECT
17
PUBLICATION
116
RESEARCH GRANT (MYR)
588,920.00
RESEARCH INTEREST
Corporate rebranding, branding, social media, consumer behavior and retailing
CATEGORY | AREA |
|
|---|---|---|
| 1. | ADVERTISING AND MARKETING | Brands Management |
| 2. | ADVERTISING AND MARKETING | Consumer Behaviour |
| 3. | ADVERTISING AND MARKETING | Integrated Marketing Communication |
| 4. | ADVERTISING AND MARKETING | Marketing Sales and Distribution |
| 5. | ADVERTISING AND MARKETING | Retail and Wholesale Marketing |
| 6. | ADVERTISING AND MARKETING | Service Marketing |
| 7. | ADVERTISING AND MARKETING | Digital Marketing |
| 1. | a study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025) Leader , 01-05-2025 until 01-01-2026 |
| 2. | a study in business events(be) in sabah 2025 Member , 01-02-2025 until 01-03-2026 |
| 3. | profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024) Member , 26-08-2024 until 02-02-2026 |
| 4. | exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform Leader , 15-09-2023 until 16-03-2026 |
| 5. | acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements. Member , 07-09-2022 until 06-09-2023 |
| 6. | developing and promoting sustainable river tourism products and services along petagas-putatan river, sabah Member , 01-07-2021 until 01-01-2024 |
| 7. | development of food products incorporated with moringa oleifera leaf powder for improving food and nutrition security
Member , 01-09-2020 until 02-01-2024 |
| 8. | post covid-19: the impacts on small and medium sized grocery
retail markets and consumers’ consumptions patterns Leader , 01-06-2020 until 04-06-2022 |
| 9. | towards an effective research and innovation output commercialisation ecosystem
Member , 20-08-2019 until 22-05-2022 |
| 10. | developing and promoting sustainable river tourism products and services along petagas -putatan river, sabah. Member , 01-07-2019 until 28-05-2021 |
| 11. | customer satisfaction survey for ums library Leader , 15-02-2019 until 15-05-2019 |
| 12. | a study on malaysia food retail industry: economic development and social impacts Leader , 01-02-2018 until 31-08-2021 |
| 13. | target market assessment for ecofarm miniature
Member , 01-01-2016 until 31-01-2017 |
| 14. | a feasibility study on the development of an apartment complex with conference facility in ums main campus Member , 01-09-2015 until 30-11-2016 |
| 15. | product placement effectiveness in social mediaa preliminary study of visual vs. audio-visual product placement among young consumers in sabah Leader , 01-09-2015 until 31-12-2017 |
| 16. | the key factors influencing bridge employment adoption in malaysia. Member , 12-01-2014 until 31-05-2017 |
| 17. | redefining destination management : identifying critical success factors on tourism sustainability and corporate social responsibility Member , 01-05-2010 until 30-04-2011 |
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
| 1. | Izaan Azyan Bin Abdul Jamil , Phang Ing , Zaiton Osman (2025), Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education
|
| 2. | Izyanti Binti Awang Razli , Phang Ing , Zaiton Osman (2025), My Life At Malaysian Public University: Satisfaction And Challenges Of International Learners
|
| 3. | Phang Ing (2025), Impact Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps: The Moderating Role Of Gender
|
| 4. | Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students
|
| 5. | Zaiton Osman , Phang Ing (2024), Adapting To The Gig Economy: Determinants Of Financial Resilience Among “giggers”
|
| 6. | Phang Ing (2024), Exploring The Effect Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps
|
| 7. | Fiffy Hanisdah Binti Saikim , Phang Ing , Marry Tracy Anak Pawan (2024), Developing River Tourism On The Petagas River, Sabah: Understanding Community Perceptions And Potential Level Of Engagement
|
| 8. | Phang Ing (2024), How Nfts Contribute To Consumers’ Purchase Intention Towards Luxury Fashion Physical Products
|
| 9. | Jennifer Chan Kim Lian , Phang Ing , Tay Kai Xin (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
|
| 10. | Phang Ing (2024), Building Brand Attachment In China’s Luxury Fashion Industry: The Role Of Nft Characteristics
|
| 11. | Phang Ing , Zaiton Osman , Izyanti Binti Awang Razli (2023), Behind The Choices: Loss Aversion's Impact On Students' Course Selection
|
| 12. | Phang Ing (2023), Consumer Adoption Of On-demand Digital Platforms: An Integrated Model
|
| 13. | Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2023), Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach
|
| 14. | Phang Ing (2023), Purchase Intention Of Made-in-china Medical Devices Among Malaysians: Does Coo Effect Work?
|
| 15. | Phang Ing (2023), Exploring The Influence Of Technical And Sensory Factors On Malaysians’ Intention To Adopt Virtual Tours In Heritage Travel
|
| 16. | Phang Ing (2023), Sustainable Socioeconomic Development Service For Suburban Population: A Case Study In East Malaysia
|
| 17. | Phang Ing (2023), Unlocking The Secret Of Nfts In China: The Role Of Nft Characteristics Inpurchase Decision Making
|
| 1. | Fiffy Hanisdah Binti Saikim , Marry Tracy Anak Pawan , Phang Ing (2024), Developing River Tourism On The Petagas River, Sabah
|
| 2. | Andi Tamsang Binti Andi Kele , Izyanti Binti Awang Razli , Phang Ing , Zaiton Osman (2023), Survival Of The Fittest? Survival Adaptations To The Covid-19 Pandemic: A Qualitative Study On Independent Hotels
|
| 1. | Phang Ing , Zaiton Osman , Izyanti Binti Awang Razli (2023), Malaysian Readiness For Bridge Employment
|
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