Professor Madya Dr. Phang Ing
INFORMATION

 

Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

gracep@ums.edu.my

EDUCATION

  More info about education
Education History
 Doctorate of Commerce, Waseda University , 2015

 MBA (MARKETING), Universiti Putra Malaysia , 2002

 IJAZAH SARJANA MUDA DENGAN KEPUJIAN DALAM PEMASARAN, Universiti Kebangsaan Malaysia , 2000

SCOPUS METRICS

Documents :  29
H-Index :  8
Citations :  194
Affiliation :  Universiti Malaysia Sabah

Scopus Profile
NOTE :  N/A : Data not available,  0 : Data not completed
RESEARCH PROJECT  
15
PUBLICATION  
113
RESEARCH GRANT (MYR)  
560,920.00

RESEARCH INTEREST
Corporate rebranding, branding, social media, consumer behavior and retailing


CATEGORY
AREA
1. Economics, Business And ManagementBrands Management
2. Economics, Business And ManagementCommunications
3. Economics, Business And ManagementConsumer Behaviour
4. Economics, Business And ManagementPromotion
5. Economics, Business And ManagementRetailing
6. Economics, Business And ManagementService Marketing
1. profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024)
Member , 26-08-2024 until 01-11-2025
2. exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform
Leader , 15-09-2023 until 15-09-2025
3. acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.
Member , 07-09-2022 until 06-09-2023
4. developing and promoting sustainable river tourism products and services along petagas-putatan river, sabah
Member , 01-07-2021 until 01-01-2024
5. development of food products incorporated with moringa oleifera leaf powder for improving food and nutrition security
Member , 01-09-2020 until 02-01-2024
6. post covid-19: the impacts on small and medium sized grocery retail markets and consumers’ consumptions patterns
Leader , 01-06-2020 until 04-06-2022
7. towards an effective research and innovation output commercialisation ecosystem
Member , 20-08-2019 until 22-05-2022
8. developing and promoting sustainable river tourism products and services along petagas -putatan river, sabah.
Member , 01-07-2019 until 28-05-2021
9. customer satisfaction survey for ums library
Leader , 15-02-2019 until 15-05-2019
10. a study on malaysia food retail industry: economic development and social impacts
Leader , 01-02-2018 until 31-08-2021
11. target market assessment for ecofarm miniature
Member , 01-01-2016 until 31-01-2017
12. a feasibility study on the development of an apartment complex with conference facility in ums main campus
Member , 01-09-2015 until 30-11-2016
13. product placement effectiveness in social mediaa preliminary study of visual vs. audio-visual product placement among young consumers in sabah
Leader , 01-09-2015 until 31-12-2017
14. the key factors influencing bridge employment adoption in malaysia.
Member , 12-01-2014 until 31-05-2017
15. redefining destination management : identifying critical success factors on tourism sustainability and corporate social responsibility
Member , 01-05-2010 until 30-04-2011
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
1. Izaan Azyan Bin Abdul Jamil , Phang Ing , Zaiton Osman (2025), Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education
2. Fiffy Hanisdah Binti Saikim , Phang Ing , Marry Tracy Anak Pawan (2024), Developing River Tourism On The Petagas River, Sabah: Understanding Community Perceptions And Potential Level Of Engagement
3. Phang Ing (2024), How Nfts Contribute To Consumers’ Purchase Intention Towards Luxury Fashion Physical Products
4. Zaiton Osman , Phang Ing (2024), Adapting To The Gig Economy: Determinants Of Financial Resilience Among “giggers”
5. Jennifer Chan Kim Lian , Phang Ing , Tay Kai Xin (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
6. Phang Ing , Zaiton Osman , Izyanti Binti Awang Razli (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students
7. Phang Ing (2024), Building Brand Attachment In China’s Luxury Fashion Industry: The Role Of Nft Characteristics
8. Phang Ing (2023), Consumer Adoption Of On-demand Digital Platforms: An Integrated Model
9. Phang Ing (2023), Exploring The Influence Of Technical And Sensory Factors On Malaysians’ Intention To Adopt Virtual Tours In Heritage Travel
10. Phang Ing (2023), Unlocking The Secret Of Nfts In China: The Role Of Nft Characteristics Inpurchase Decision Making
11. Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin (2023), Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach
12. Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2023), Behind The Choices: Loss Aversion's Impact On Students' Course Selection
13. Phang Ing (2023), Purchase Intention Of Made-in-china Medical Devices Among Malaysians: Does Coo Effect Work?
14. Phang Ing (2023), Sustainable Socioeconomic Development Service For Suburban Population: A Case Study In East Malaysia
1. Fiffy Hanisdah Binti Saikim , Phang Ing , Marry Tracy Anak Pawan (2024), Developing River Tourism On The Petagas River, Sabah
2. Phang Ing , Andi Tamsang Binti Andi Kele , Zaiton Osman , Izyanti Binti Awang Razli (2023), Survival Of The Fittest? Survival Adaptations To The Covid-19 Pandemic: A Qualitative Study On Independent Hotels
1. Phang Ing , Zaiton Osman , Izyanti Binti Awang Razli (2023), Malaysian Readiness For Bridge Employment
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