Professor Madya Dr. Phang Ing
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Corporate rebranding, branding, social media, consumer behavior and retailing
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doctorate Of Commerce
Waseda University
2015
Mba (Marketing)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran
Universiti Kebangsaan Malaysia
2000
Research
Projects
23
Active
5
Grants
RM 743,131.00
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2005 | 1 |
| 2006 | 2 |
| 2007 | 2 |
| 2008 | 3 |
| 2009 | 2 |
| 2010 | 6 |
| 2012 | 2 |
| 2013 | 6 |
| 2014 | 1 |
| 2015 | 3 |
| 2016 | 7 |
| 2017 | 4 |
| 2018 | 6 |
| 2019 | 2 |
| 2020 | 5 |
| 2021 | 11 |
| 2022 | 14 |
| 2023 | 9 |
| 2024 | 7 |
| 2025 | 5 |
| 2026 | 4 |
Scopus Metrics
Scopus ProfileDocuments
32
H-Index
11
Citations
322
Institutional
102
Research listing
Completed and ongoing projects
Showing 1 to 5 of 23 entries
A STUDY ON BE IN SABAH (MALAYSIAN INTERNATIONAL COCOA FAIR 2025 AND NEUROANESTHESIA SYMPOSIUM 2025)
Leader
2025 - 2026
A STUDY IN BUSINESS EVENTS(BE) IN SABAH 2025
Member
2025 - 2026
PROFILING OF EVENT DELEGATES AND EVALUATING THE DELEGATES SATISFACTION AND ECONOMIC BENEFITS OF THE WORLD ENGINEERING, SCIENCE & TECHNOLOGY CONGRESS 2024 (ESTCON 2024)
Member
2024 - 2026
Exploring Impulsive Buying and Sustainable Consumption Practices among Malaysian Gene Z Consumers on Live-streaming Platform
Leader
2023 - 2026
ACKNOWLEDGING THE VULNERABILITIES OF GIG WORKERS: DEVELOPING AN INTEGRATED SOCIAL PROTECTION FRAMEWORK WITH SOCIAL TRANSFER AND SECURITY ELEMENTS.
Member
2022 - 2023
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 17 entries
PHANG ING (2026), Exploring customer delight and loyalty in blind box consumers: A multi-group sor model analysis of China's first-tier cities
PHANG ING , ZAITON OSMAN (2026), Impulse Buying in Live Streaming: Value Determinants and Self-Control
PHANG ING , ZAITON OSMAN (2026), Impulse buying in live streaming: Value determinants and self-control
PHANG ING (2026), Understanding augmented reality app loyalty: The roles of system and individual factors and the moderating effect of sustainability among young adult users
PHANG ING (2026), Understanding satisfaction and loyalty toward educational AR applications among young adults: An integrated UTAUT3-ISSM model with sustainable consumption practices as a moderator